Instagram Caption Generator: Powered by AI

Create super engaging Instagram captions that drive action — with the help of AI.

Generate Instagram Captions with Jasper’s Templates

Jasper is an AI writing wonder with 12 incredibly effective templates for crafting engaging social media posts. The Instagram Caption template is perfect for creating short, relevant, and actionable content that draws readers in. Here’s an example promoting a new freelancer invoicing template.

Instagram caption generator example

How to Use Jasper to Write Engaging Instagram Captions

Jasper’s Instagram Caption Template

  1. Create a new document in Jasper and navigate to the Social Media template section.
Instagram caption generator
  1. Click on the Instagram Caption template.
Instagram caption template in Jasper
  1. Describe your Instagram post in the Content field and then input the Goal of the post. You can also use Jasper’s AI suggestions, which are generated based on your Content.
Instagram caption generator inputs
  1. At this point, you also have the option to add a CTA and unique selling points. We recommend taking the time to do this, as it will improve engagement and reach.
Instagram caption generator USP
  1. Click on “Generate now” and Jasper will create your Instagram caption!
Instagram caption generator output example

Asking Jasper Chat for Instagram Captions

  1. Open a new Jasper Chat conversation.
Jasper Chat for Instagram captions
  1. Write a description of your Instagram post, along with a command to write an Instagram caption.
Jasper Chat input
  1. Click on the “Send” button and Jasper Chat will generate the Instagram caption for your post!
Jasper Chat output example for Instagram hashtags

Jasper Features You Can Use to Craft Instagram Captions

Different Tones and Writing Styles

With Jasper, you can vary the tone of your caption by letting the AI know how you’d like your content rewritten.

change tone feature for Instagram hashtags

In this example, we rewrote the Instagram caption in a Conversational tone:

conversational tone change using Jasper

Impressive, right? Jasper can produce multiple outputs in under a minute, complete with emojis and hashtag recommendations! With the ability to input specific details about your post and audience, crafting personalized, engaging captions is always just a click away.

Writing Content in 30+ Languages

Writing Instagram captions in other languages can significantly expand your reach and engagement with a more diverse audience. By translating captions, you can connect with users who speak different languages, making your content more relatable and accessible to a global audience. This can help increase your followers, improve brand awareness, and ultimately drive more traffic to your profile or website.

Jasper has support for 30+ languages, including Spanish, French, German and Japanese. You can read our help documentation for the full list of supported languages. While you may be tempted to just Google Translate your Instagram caption into other languages, it’s important to be mindful that direct translations don’t always convey the same message. 

Using AI to translate captions into other languages allows for a more authentic connection with non-English speaking audiences.

Content Repurposing

By giving information from blog posts, social media posts from other platforms or email newsletters, Jasper can repurpose it for Instagram captions! With Jasper, brands can quickly and efficiently create compelling captions that align with their brand's messaging and style.

How To Write Instagram Captions That Connect With Your Audience

Should you write a long caption or a short one? Should you be funny or sassy? Here are some of our top Instagram caption tips and tricks.

Front-Load Your Captions

Instagram only shows the first one or two lines of your caption, so it’s crucial to grab your audience’s attention in those first few words. Your hook can be an incentive (e.g. 10K GIVEAWAY!) or a short thought-provoking question that your audience can empathize with. 

PAS framework for Instagram captions

You can also share the “Problem” or “Agitate” part of a Problem-Agitate-Solution (PAS) Framework to entice readers who may be dealing with that issue.

Vary Your Intent

Don’t be that brand on Instagram that’s always asking their followers to do something, but giving nothing in return. It also gets boring if every post is a lengthy “how-to” guide. Vary your post intent. Try alternating between the following options:

  • Inspire: An inspiring post could be anything from a quote to an aesthetically pleasing image with a short caption.
  • Connect: Bond with your followers over a shared problem, share a personal anecdote, or something else to foster connection.
  • Promote: This is a great time to use the PAS Framework. Highlight a pain point, agitate, and then share a solution you’ve created.
  • Educate: Teach your followers a hack, share a quick tip, or share something interesting you found recently.

Break Up Lengthy Text

Walls of text are never fun to read, especially on an easy-breezy platform like Instagram. If readers can’t engage, they’ll keep scrolling past your posts, which is bad news for your page and Instagram’s algorithm. So break up your text and add line breaks as needed. You can do this by writing your post first on a different platform and then copying and pasting. There are also several tools to help incorporate line breaks, some of which we’ll share later.

AIDA framework for Instagram captions

Since some Jasper templates like AIDA Framework break text into paragraphs by design, you’ll know exactly where to place your line breaks. 

Do Use Emojis

Emojis work a bit like proper line breaks — they break up the text and bring life to your message. You can use them to express emotion or visually represent an idea. For example, using checkboxes to show that you checked something off your to-do list. So ‌sprinkle emojis throughout your captions, while being careful not to overdo them. 

Add Personality

It’s okay to be human on Instagram. Despite all the filters and airbrushed selfies, there are still so many people drawn to authenticity and human nature on Instagram. So, don’t be afraid to use a conversational tone and experiment with being funny, sassy, or serious as the post demands. 

Add a CTA

Marketing 101: always include a call-to-action. Depending on your post’s intent (which you should vary), your CTA could ask for responses to a question, ask readers to share something about themselves, or tell them to click a link in your bio. 

include a call-to-action (CTA) in your IG captions

Whether in the form of time spent, comments or saving, engagement heavily influences Instagram’s algorithm to keep ranking your posts. So always encourage followers with a CTA.

Use Hashtags

One last thing! Hashtags are still a thing and can help Instagram users find your post and engage, especially if you use relevant ones. Finding them requires a process similar to keyword research, including identifying popular terms that aren’t too competitive and checking search intent. 

Once you’ve identified the right hashtags, add them at the end of your caption or even in a new comment slot if you want to keep them out of readers’ way.

Need help with hashtags? Try our Instagram Hashtag Generator.

Benefits of Using an Instagram Caption Generator

Instagram captions pull a lot of weight and can influence people to spend more time on your posts. But even with a good understanding of their value and how to create an impressive caption, it can be tough to write them at a high volume. 

Keeping a brand Instagram account alive and thriving can require posting at least 2-3 times every single day. That’s where Instagram caption generators save the day. Here are some ways they save time:

  • Require little input: Often, all they need is a keyword, image or a few sentences to understand the intent of your post.
  • Generate multiple ideas: With one click, you can get up to 10 different ideas with some caption generators.
  • Include emoji suggestions: No need to spend time deciding which emoji to use — you’re covered!
  • Generate output in different languages: If you’re not bilingual but want to reach a multilingual audience, this is priceless.
  • Vary tone as needed: Witty, informative, persuasive — whatever you need, done!

Instagram Caption Examples Generated Using Jasper

As you can see, there are several Instagram caption generator apps to choose from. So what makes Jasper the leading option? See for yourself! Let’s find out how Jasper would caption a handful of real posts from real brands. 


Feedfeed Instagram caption example
Image Source

First up is Feedfeed—a food and recipe brand with 2 million followers on the Gram. Its straightforward post on a pasta dish racked up over 13,000 likes. How would Jasper re-caption this post? Here are a few of the outputs. 

 Instagram caption example - Jasper version

The Instagram Caption template is great for short, catchy captions like these, which you can then add to if you need to direct followers to the link on your bio, for example. 


HubSpot Instagram caption example
Image Source

HubSpot wrote a pretty straightforward caption to announce the launch of its Facebook Marketing Strategy course. But let’s see if Jasper could make it more compelling and more lively (without losing the company’s brand voice). 

HubSpot Instagram caption example - Jasper version

And it took less than a minute to fill out the AIDA Framework template and generate this caption! So, even if you wanted to edit it slightly, you’d need to spend no more than a few minutes to create a caption that converts.   


Opendoor Instagram caption example
Image Source

To promote Opendoor Complete, Opendoor posted a brief description of its core feature and benefit, along with a video success story. What would an alternate caption generated by Jasper look like?

Opendoor Instagram caption example - Jasper version

And notice that we used the Social Media Ad template for this. In many cases, templates are interchangeable, so don’t be afraid to try different ones to see how they can help with writing captions! 


Canva Instagram caption example
Image Source

There’s a lot to be learned from Canva’s strategic caption for its post announcing the top color palette of 2021. The brand didn’t just make a bland announcement; instead, it used a vivid description to heighten the interest of its followers. And this almost certainly made the “swipe to see how you can use this” call-to-action more effective.

But what if Canva wanted to lean more into the descriptive aspect? Here’s an alternate caption generated in Jasper and lightly edited. 

Canva Instagram caption example - Jasper version

You can use similar techniques and the Creative Story template for your own captions.

Speed Up Your Social Media Marketing With Jasper 

Writing an Instagram caption that drives engagement is a skill few have mastered. And to be honest, there aren’t that many excellent AI Instagram caption generators available. Many options are glitchy, have extremely limited functionality, and struggle to provide relevant caption and hashtag suggestions.

That’s why Jasper is our top recommendation. This AI tool generates compelling captions for your photo posts, includes appealing CTAs, and adds emojis to infuse personality — ingredients for effective social media marketing. Your hunt for the perfect caption is over.

What are you waiting for? Sign up for Jasper now to start creating cool captions that convert.

Try our other AI writing tools: Sentence Rewriter | Slogan Generator | Paraphrasing Tool | Paragraph Rewriter

How to use Jasper's instagram caption generator

Open the Photo Post Captions template

Photo Post Captions writes catchy, engaging captions for your Instagram posts.

Write your prompt

Describe your photo to Jasper and tell him what you'd like your post to be about. You can also choose a tone of voice!

Generate your captions

Click "Generate" and watch as Jasper writes your Instagram caption for you nearly instantly.

Answers to
Instagram Caption Generator FAQs
What is the best AI caption generator?
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Jasper stands out as the best AI caption generator on the market for several reasons. Unlike many other options that are glitchy and offer limited functionality, Jasper excels in providing relevant and engaging captions for Instagram posts.

By using Jasper, you can say goodbye to the endless search for the perfect caption and start creating cool captions that truly convert. Don't miss out on the opportunity to enhance your social media presence - sign up for Jasper today and experience the difference!

How does an Instagram caption generator work?
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Jasper uses advanced algorithms to analyze content of a post, generating relevant and engaging captions automatically. Jasper's AI technology understands the context of the post, identifies key elements, and then suggests suitable captions.

By leveraging natural language processing and machine learning, Jasper can provide captions that resonate with the audience, including compelling Calls-to-Action (CTAs) and emojis for added personality.

How do you write an Instagram caption that stops the scroll?
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A strong Instagram caption is concise, engaging, and relevant to the image or message it accompanies. It should capture attention, evoke emotion, or spark curiosity to stop users from mindlessly scrolling through their feed. 

Successful captions often include a call to action (CTA) to prompt interaction, uses emojis strategically to add personality and visual appeal, and integrates relevant hashtags to increase discoverability. 

Ultimately, a strong Instagram caption complements the visual content, enhances the overall message, and encourages user engagement.

How do you make your Instagram caption unique?
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To make sure your captions are unique, try to think outside the box.

Start by brainstorming ideas that reflect your company's message or goals. Consider making use of puns, analogies, and creative imagery to capture your audience's attention.

Lastly, focus on tone. Try to match the specific emotion you want to evoke with the language used in your caption.

Is using AI-generated Instagram captions legal?
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Using AI-generated Instagram captions is legal because the content generated by AI does not infringe on any copyright laws or intellectual property rights. AI generates text based on patterns and data it has been trained on, without directly copying existing content. Jasper generates captions that are unique and plagiarism-free, making them legal to use in Instagram posts.

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