Instagram Caption Generator: Powered by AI

Create super engaging Instagram captions that drive action — with the help of AI.

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How AI Instagram caption generators can save you hours

Instagram captions pull a lot of weight and can influence people to spend more time on your posts. But even with a good understanding of their value and how to create an impressive caption, it can be tough to write them at a high volume.

Keeping a brand Instagram account alive and thriving can require posting at least 2-3 times every single day. That’s where Instagram caption generators save the day. Here are some ways they save time:

  • Require little input: Often, all they need is a keyword, image or a few sentences to understand the intent of your post.
  • Generate multiple ideas: With one click, you can get up to 10 different ideas with some caption generators.
  • Include emoji suggestions: No need to spend time deciding which emoji to use — you’re covered!
  • Generate output in different languages: If you’re not bilingual but want to reach a multilingual audience, this is priceless.
  • Vary tone as needed: Witty, informative, persuasive — whatever you need, done!

Start generating captions now: Jasper's Photo Post Captions

How to write Instagram captions that connect with your audience

Should you write a long caption or a short one? Should you be funny or sassy? Here are some of our top Instagram caption tips and tricks.

Front-load your captions

Instagram only shows the first one or two lines of your caption, so it’s crucial to grab your audience’s attention in those first few words.

Your hook can be an incentive (e.g. 10K GIVEAWAY!) or a short thought-provoking question that your audience can empathize with.

You can also share the “Problem” or “Agitate” part of a Problem-Agitate-Solution (PAS) Framework to entice readers who may be dealing with that issue.

Vary your intent


Don’t be that brand on Instagram that’s always asking their followers to do something, but giving nothing in return. Vary your post intent.

Try alternating between the following content types:

  • Inspire: An inspiring post could be anything from a quote to an aesthetically pleasing image with a short caption.
  • Connect: Bond with your followers over a shared problem, share a personal anecdote, or something else to foster connection.
  • Promote: This is a great time to use the PAS Framework. Highlight a pain point, agitate, and then share a solution you’ve created.
  • Educate: Teach your followers a hack, share a quick tip, or share something interesting you found recently.

Break up lengthy text


Walls of text are never fun to read, especially on an easy-breezy platform like Instagram.

If readers can’t engage, they’ll keep scrolling past your posts, which is bad news for your page and Instagram’s algorithm. So break up your text and add line breaks as needed. You can do this by writing your post first on a different platform and then copying and pasting.

Do use emojis


Emojis work a bit like proper line breaks — they break up the text and bring life to your message. You can use them to express emotion or visually represent an idea. For example, using checkboxes to show that you checked something off your to-do list. So ‌sprinkle emojis throughout your captions, while being careful not to overdo them.

Add personality

It’s okay to be human on Instagram. Despite all the filters and airbrushed selfies, there are still so many people drawn to authenticity and human nature on Instagram. So, don’t be afraid to use a conversational tone and experiment with being funny, sassy, or serious as the post demands.

Add a CTA

Marketing 101: always include a call-to-action. Depending on your post’s intent (which you should vary), your CTA could ask for responses to a question, ask readers to share something about themselves, or tell them to click a link in your bio.

Whether in the form of time spent, comments or saving, engagement heavily influences Instagram’s algorithm to keep ranking your posts. So always encourage followers with a CTA.

Use hashtags

One last thing! Hashtags are still a thing and can help Instagram users find your post and engage, especially if you use relevant ones. Finding them requires a process similar to keyword research, including identifying popular terms that aren’t too competitive and checking search intent.

Once you’ve identified the right hashtags, add them at the end of your caption or even in a new comment slot if you want to keep them out of readers’ way.

Try our other AI writing tools: Sentence Rewriter | Slogan Generator | Paraphrasing Tool | Paragraph Rewriter

Ready to generate an insane amount of Instagram captions?

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How to use Jasper's instagram caption generator

Open the Photo Post Captions template

Photo Post Captions writes catchy, engaging captions for your Instagram posts.

Write your prompt

Describe your photo to Jasper and tell him what you'd like your post to be about. You can also choose a tone of voice!

Generate your captions

Click "Generate" and watch as Jasper writes your Instagram caption for you nearly instantly.
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Frequently asked questions

Instagram Caption Generator FAQs

What are good IG captions?

Good Instagram captions should grab attention, be on-brand, and convey a particular emotion or message.

Make your captions unique, creative, and fun/witty — and don't forget the hashtags for engagement!

How do you make a unique caption?

To make sure your captions are unique, try to think outside the box.

Start by brainstorming ideas that reflect your company's message or goals. Consider making use of puns, analogies, and creative imagery to capture your audience's attention.

Lastly, focus on tone. Try to match the specific emotion you want to evoke with the language used in your caption.

How much does Jasper cost?

Jasper currently has three pricing plans: Starter, Boss Mode, and Business.

Starter plans start at around $29/mo, Boss Mode plans start at $49/mo, and Business plans pricing vary since they are built custom based on your team's needs.

More free AI tools for creators & businesses

Start writing better with AI

Create super engaging Instagram captions that drive action — with the help of AI.
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Works in 29 languages
fast signup icon
2 minute signup
star icon
Rated 4.8/5 stars in 5k+ reviews
Try Jasper Now For Free