Create super engaging Instagram captions that drive action — with the help of AI.
Trusted by 100,000+ teams globally at innovative companies
Jasper is an AI writing wonder with over 52 writing templates including some for social media content. Its Photo Post Captions template is perfect for creating short, relevant, and actionable Instagram content that draws readers in. Here’s this example promoting a new freelancer invoicing template.
With Jasper, you can vary the tone of your caption just by letting the AI know. Here’s an example of the same caption in two different tones.
Witty:
Inspiring:
Neat, huh? Jasper is available in more than 25 languages and generates as many outputs as needed in less than a minute (emojis and hashtag suggestions included)! And since you can instruct the artificial intelligence and give it custom details to incorporate, you’re always just a step away from personalized, attention-grabbing captions.
Stuck captioning for other social media networks? Try Jasper’s Pinterest Pin Title & Description, Facebook Ad Headline, and Facebook Ad Description templates to get started.
Should you write a long caption or a short one? Should you be funny or sassy? Here are some of our top Instagram caption tips and tricks.
Instagram only shows the first one or two lines of your caption, so it’s crucial to grab your audience’s attention in those first few words. Your hook can be an incentive (e.g. 10K GIVEAWAY!) or a short thought-provoking question that your audience can empathize with.
You can also share the “Problem” or “Agitate” part of a Problem-Agitate-Solution (PAS) Framework to entice readers who may be dealing with that issue.
Don’t be that brand on Instagram that’s always asking their followers to do something, but giving nothing in return. It also gets boring if every post is a lengthy “how-to” guide. Vary your post intent. Try alternating between the following options:
Walls of text are never fun to read, especially on an easy-breezy platform like Instagram. If readers can’t engage, they’ll keep scrolling past your posts, which is bad news for your page and Instagram’s algorithm. So break up your text and add line breaks as needed. You can do this by writing your post first on a different platform and then copying and pasting. There are also several tools to help incorporate line breaks, some of which we’ll share later.
Since some Jasper templates like AIDA Framework break text into paragraphs by design, you’ll know exactly where to place your line breaks.
Emojis work a bit like proper line breaks — they break up the text and bring life to your message. You can use them to express emotion or visually represent an idea. For example, using checkboxes to show that you checked something off your to-do list. So sprinkle emojis throughout your captions, while being careful not to overdo them.
It’s okay to be human on Instagram. Despite all the filters and airbrushed selfies, there are still so many people drawn to authenticity and human nature on Instagram. So, don’t be afraid to use a conversational tone and experiment with being funny, sassy, or serious as the post demands.
Marketing 101: always include a call-to-action. Depending on your post’s intent (which you should vary), your CTA could ask for responses to a question, ask readers to share something about themselves, or tell them to click a link in your bio.
Whether in the form of time spent, comments or saving, engagement heavily influences Instagram’s algorithm to keep ranking your posts. So always encourage followers with a CTA.
One last thing! Hashtags are still a thing and can help Instagram users find your post and engage, especially if you use relevant ones. Finding them requires a process similar to keyword research, including identifying popular terms that aren’t too competitive and checking search intent.
Once you’ve identified the right hashtags, add them at the end of your caption or even in a new comment slot if you want to keep them out of readers’ way.
Need help with hashtags? Try our Instagram Hashtag Generator.
Instagram captions pull a lot of weight and can influence people to spend more time on your posts. But even with a good understanding of their value and how to create an impressive caption, it can be tough to write them at a high volume.
Keeping a brand Instagram account alive and thriving can require posting at least 2-3 times every single day. That’s where Instagram caption generators save the day. Here are some ways they save time:
As you can see, there are several Instagram caption generator apps to choose from. So what makes Jasper the leading option? See for yourself! Let’s find out how Jasper would caption a handful of real posts from real brands.
First up is Feedfeed—a food and recipe brand with 2 million followers on the gram. Its straightforward post on a pasta dish racked up over 13,000 likes. How would Jasper re-caption this post? Here are a few of the outputs.
These are solid alternatives because they:
The Photo Post Captions template is great for short, catchy captions like these, which you can then add to if you need to direct followers to the link on your bio, for example.
HubSpot wrote a pretty straightforward caption to announce the launch of its Facebook Marketing Strategy course. But let’s see if Jasper could make it more compelling and more lively (without losing the company’s brand voice).
What does Jasper’s caption do better? It:
And it took less than a minute to fill out the AIDA Framework template and generate this caption! So, even if you wanted to edit it slightly, you’d need to spend no more than a few minutes to create a caption that converts.
To promote Opendoor Complete, Opendoor posted a brief description of its core feature and benefit, along with a video success story. What would an alternate caption generated by Jasper look like?
A few things this alternative does well are:
And notice that we used the Facebook Ad Primary Text template for this. In many cases, templates are interchangeable, so don’t be afraid to try different ones to see how they can help with writing captions!
There’s a lot to be learned from Canva’s strategic caption for its post announcing the top color palette of 2021. The brand didn’t just make a bland announcement; instead, it used a vivid description to heighten the interest of its followers. And this almost certainly made the “swipe to see how you can use this” call-to-action more effective.
But what if Canva wanted to lean more into the descriptive aspect? Here’s an alternate caption generated in Jasper and lightly edited.
Things this version does well include:
You can use similar techniques and the Creative Story template for your own captions.
Writing an Instagram caption that drives engagement is a skill few have mastered. And to be honest, there aren’t that many excellent AI Instagram caption generators available. Many options are glitchy, have extremely limited functionality, and struggle to provide relevant caption and hashtag suggestions.
That’s why Jasper is our top recommendation. This AI tool generates compelling captions for your photo posts, includes appealing CTAs, and adds emojis to infuse personality — ingredients for effective social media marketing. Your hunt for the perfect caption is over.
What are you waiting for? Sign up for Jasper now to start creating cool captions that convert.
Photo Post Captions writes catchy, engaging captions for your Instagram posts.
Describe your photo to Jasper and tell him what you'd like your post to be about. You can also choose a tone of voice!
Click "Generate" and watch as Jasper writes your Instagram caption for you nearly instantly.