Before you can declare a headline “perfect,” see how it matches up with these recommendations:

• ‍Your headline should be specific and clear. This applies both readability-wise and in highlighting what value readers can gain from reading it. It should be honest, not clickbait-y. Clickbait promises information not contained in the article, or not discussed as in-depth as advertised. Don’t overpromise and underdeliver.
• Use emotional and power words. Emotional words include superlatives and words that generally evoke emotional responses. Think of adjectives like “free,” “easy,” and “instant.” Power words are punchy and also evoke emotion while stimulating curiosity. Think words like “guilt-free” or “cringe-worthy.
• Add data, especially numbers. Our brains respond favorably to numbers, particularly when written as numerals. They’re specific and easy to grasp and organize.
• Ask good questions that encourage thinking and curiosity. Open-ended questions (eliciting more than yes or no responses) work well.

Not quite confident in the idea of using software to generate headline ideas? It will be helpful to understand how they work.

The average headline generator uses simple templates which you complete with information about your article. Then the software spits out several headline options for you. However, many of those options follow the same patterns every single time.

If you’d prefer more creative, eye-catching options, you'll want to use a headline generator that essentially “thinks” for you instead of always following a pre-calculated formula. We strongly recommend an AI writing tool like Jasper for this.