My team just spent like 3 hours debating descriptions and sales copy for an upcoming webinar we are doing. I sat back, observed, gave feedback to help them.
Then I spent 5 minutes putting the title and a brief description into Conversion. They LOVED them. I then reminded them that we have a tool that helps us with these things.
Team: 3 hours, no results.
Jasper: 5 minutes, 2 awesome descriptions. One we will use as web copy and the other we will use as email copy.