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Siddhi Saraiya is the Global Head of B2B Digital Product Management at Adidas where she is responsible for the B2B customer’s digital experience with Adidas. Her team builds and operates digital products that have global scale: the B2B eCom site is the second most visited website at adidas and is active in 60 countries and 50 languages. Under her leadership, the team has created a significant increase in adoption, revenue, and NPS throughout the product suite.
