Lisa Gately

Author

Lisa Gately

Principal Analyst, Forrester

Lisa Gately is a Principal Analyst at Forrester, where she specializes in helping marketers and creatives build content engines that drive growth and elevate customer experiences. Her research focuses on scaling genAI adoption and aligning cross-functional teams for greater impact. With over 20 years of experience in B2B technology, she brings deep expertise in content strategy, content operations, and customer marketing.

All posts by Lisa Gately

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