Esther Chung

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Esther Chung

Head of Communications and Content, Jasper

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How to Measure AI Brand Sentiment Across AI Search Models

A practical framework for measuring AI brand sentiment across models like ChatGPT, Perplexity, Claude, and Gemini and consistently tracking sentiment over time.

September 28, 2026

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Esther Chung

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Why Content Freshness Matters for AI Search Visibility (and How to Scale It in Jasper)

Learn why content freshness is essential for AI search visibility and how to keep your content current in an intentional, scalable way.

May 21, 2026

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Esther Chung

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How I Used Jasper to Create the State of AI in Marketing 2025 Report

From draft to market in record time, thanks to Jasper.

September 2, 2025

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Esther Chung

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LinkedIn's Steve Kearns on AI, Brand, and the B2B Marketer’s Moment

Steve Kearns, Global Head of Content at LinkedIn Ads, shares how AI has brought human connection even further to the forefront for B2B marketing.

July 28, 2025

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Esther Chung

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