Amplitude, a leading digital analytics platform, recently launched an online Glossary to aid website visitors and potential customers in understanding various technical, analytical, and product terms. By leveraging the power of Jasper's content creation platform, Amplitude saw significant scale in marketing content production, increased its speed to market, and reduced costs.
When Scott Mathson, Senior Growth Marketing & SEO Manager, first joined Amplitude, he took on the daunting challenge to increase organic traffic to the company's website. Amplitude needed to ensure that its online presence was both informative and engaging. However, creating high-quality content that resonated with users and ranked well on search engines can often be very time-consuming and resource-intensive.
To launch one of his initial organic growth initiatives, Scott turned to Jasper to assist him in the content creation process. “Jasper was a tool that was not well-utilized at Amplitude yet, and I decided to bring it into the project. Turns out it was a pretty amazing counterpart.”
Scott found Jasper invaluable in scaling his content production. His first initiative was to launch a comprehensive Glossary of growth-oriented product and analytics terms, which would live on Amplitude's website. The scope was hefty; its first iteration would include 20 individual term landing pages, each containing 600-800 words with extensive explanation and supporting links. Total, the Glossary amounted to over 15,000 words of Jasper-created content, which was then internally human-edited and reviewed for accuracy.
As Amplitude was concurrently undergoing a CMS migration, Scott was able to concentrate on editing and polishing the Glossary pages rather than creating them from scratch. This approach allowed Amplitude to swiftly launch the new Glossary while exerting minimal manual effort and maintaining high standards of accuracy. “I had a coworker and fellow subject matter expert assist me with the edits on some of these articles to guarantee we had the best information. The content was high-quality and we felt confident launching the Glossary in weeks, rather than months. It gave us the opportunity to publish quickly and then monitor, to ensure Google began indexing each page as soon as possible.”
Promising results came fairly quickly once the content was published online. Within three weeks, some terms from the Glossary ranked on page 1 of Google search results for “what is x” queries. Amplitude hadn't been featured among results for these keywords before. It marks an early success for the exceptional content that Jasper assisted in creating for Scott and the Amplitude team.
By using Jasper for the Glossary project, the Amplitude team was able to significantly cut costs by a staggering 88%. Scott employed Jasper's convenient templates and attests features like 'One Shot Blog Post’ served as the basis for this rapid output. The flexible yet secure nature of the Jasper platform allowed the project to be completed in a seamless and efficient manner, further aided by guidance from his customer success manager. With Jasper, Amplitude achieved a level of productivity and cost-effectiveness that would have been impossible otherwise.
Scott harnessed the power of Jasper's AI technology to boost website traffic through aligning its output with Scott’s SEO strategy, setting a robust foundation for future optimization efforts, and reducing costs significantly for Amplitude. Since creating the Glossary, he’s been using Jasper to assist in production of other catalogs of pages, as well as planned future iterations and additions to the Glossary. Scott is now leveraging Jasper’s API to produce content at an even larger capacity. With Jasper on board, Scott has more time to shape strategy and save money while increasing productivity, providing much to celebrate for Amplitude.
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