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Unleashing the power of AI with Jasper: Amplitude's Content Marketing Revolutionized

Scott Mathson
Scott Mathson
Senior Growth Marketing & SEO Manager
15,000+
words created with Jasper
15,000+
words created with Jasper
Page 1
of Search Results in 3 weeks
88%
reduction in cost vs. traditional writing methods

"The content was high-quality and we felt confident launching the Glossary in weeks, rather than months. It gave us the opportunity to publish quickly and then monitor."

- Scott Mathson, Senior Growth Marketing & SEO Manager

Amplitude, a leading digital analytics platform, recently launched an online Glossary to aid website visitors and potential customers in understanding various technical, analytical, and product terms. By leveraging the power of Jasper's content creation platform, Amplitude saw significant scale in marketing content production, increased its speed to market, and reduced costs.

Increasing website traffic with quality content

When Scott Mathson, Senior Growth Marketing & SEO Manager, first joined Amplitude, he took on the daunting challenge to increase organic traffic to the company's website. Amplitude needed to ensure that its online presence was both informative and engaging. However, creating high-quality content that resonated with users and ranked well on search engines can often be very time-consuming and resource-intensive.

To launch one of his initial organic growth initiatives, Scott turned to Jasper to assist him in the content creation process. “Jasper was a tool that was not well-utilized at Amplitude yet, and I decided to bring it into the project. Turns out it was a pretty amazing counterpart.” 

Scale Production

Scott found Jasper invaluable in scaling his content production. His first initiative was to launch a comprehensive Glossary of growth-oriented product and analytics terms, which would live on Amplitude's website. The scope was hefty; its first iteration would include 20 individual term landing pages, each containing 600-800 words with extensive explanation and supporting links. Total, the Glossary amounted to over 15,000 words of Jasper-created content, which was then internally human-edited and reviewed for accuracy.

Increase Speed to Market

As Amplitude was concurrently undergoing a CMS migration, Scott was able to concentrate on editing and polishing the Glossary pages rather than creating them from scratch. This approach allowed Amplitude to swiftly launch the new Glossary while exerting minimal manual effort and maintaining high standards of accuracy. “I had a coworker and fellow subject matter expert assist me with the edits on some of these articles to guarantee we had the best information. The content was high-quality and we felt confident launching the Glossary in weeks, rather than months. It gave us the opportunity to publish quickly and then monitor, to ensure Google began indexing each page as soon as possible.” 

Promising results came fairly quickly once the content was published online. Within three weeks, some terms from the Glossary ranked on page 1 of Google search results for “what is x” queries. Amplitude hadn't been featured among results for these keywords before. It marks an early success for the exceptional content that Jasper assisted in creating for Scott and the Amplitude team.

Cost Reduction

By using Jasper for the Glossary project, the Amplitude team was able to significantly cut costs by a staggering 88%. Scott employed Jasper's convenient templates and attests features like 'One Shot Blog Post’ served as the basis for this rapid output. The flexible yet secure nature of the Jasper platform allowed the project to be completed in a seamless and efficient manner, further aided by guidance from his customer success manager. With Jasper, Amplitude achieved a level of productivity and cost-effectiveness that would have been impossible otherwise. 

Scott harnessed the power of Jasper's AI technology to boost website traffic through aligning its output with Scott’s SEO strategy, setting a robust foundation for future optimization efforts, and reducing costs significantly for Amplitude. Since creating the Glossary, he’s been using Jasper to assist in production of other catalogs of pages, as well as planned future iterations and additions to the Glossary. Scott is now leveraging Jasper’s API to produce content at an even larger capacity. With Jasper on board, Scott has more time to shape strategy and save money while increasing productivity, providing much to celebrate for Amplitude.

- Scott Mathson, Senior Growth Marketing & SEO Manager

Amplitude (NASDAQ: AMPL) is a leading digital analytics platform that helps companies unlock the power of their products. Almost 2,200 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.

Headquarters: San Francisco, CA

Company Size: Enterprise (200+ employees)

Industry: Software

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Vayner Media logo
Sentinel One logo
Sports Illustrated logo
Keller Williams logo
Morningstar logo
Hubspot logo
Amplitude Logo
Vayner Media logo
Sentinel One logo
Sports Illustrated logo
Keller Williams logo
Morningstar logo
Hubspot logo