As a commercial real estate powerhouse, Cushman & Wakefield’s global marketing, communications, and research group constantly seeks ways to improve their skill sets and deliver materials in a more efficient way.
Inundated with manual report writing and content creation, the firm’s research organization was overloaded with the task of manually preparing over 1,700 reports per year totaling over 10,000 hours.
In addition to this, the firm’s global marketing and communications teams were continually being challenged with ever-growing content and speed-to-market demands.
To address these challenges, the firm integrated Jasper into its overarching AI+ platform. Designed to deliver digital transformation at scale, the AI+ vision combines partner and proprietary AI products (like Jasper) to increase access and speed-to-market for the firm’s enterprise expertise and insights. This empowers brokers, services, and research professionals to support client decision-making more effectively.
With the Jasper API, the Cushman & Wakefield team was able to fuse their proprietary data into Jasper and create self-service tools and content specific to their unique needs. David Hoebbel, Central Director of Research, commented, "Jasper enables us to customize AI usage to our specific needs, giving our team a competitive advantage in creating standard narrative content across diverse domains. This augments the capabilities of our marketing, communication, and research experts across the globe."
Leveraging Jasper's chat and in-document functions, Cushman & Wakefield found an innovative way to generate diverse content, from press releases and blog posts to social media snippets.
Integrating Jasper into their content creation workflow resulted in transformational outcomes for Cushman & Wakefield:
Cushman & Wakefield's journey with Jasper continues. They plan to optimize their workflow further by focusing on custom templates, brand alignment, and team-specific groups. They understand the importance of continuous education and training to unlock the platform's maximum potential.
As one of the world’s largest real estate services firms, relentlessly dedicated to exceeding client expectations through its 52,000 employees across 400 offices in 60 countries, Cushman & Wakefield considers fully harnessing the power of data and AI as essential to its client experience. With Jasper by its side, Cushman & Wakefield is ready to elevate their marketing efforts, maintain a consistent brand voice, and deliver exceptional communication to clients and employees.
Hey, thanks for your interest in Jasper’s Business Plan. This plan is ideal for teams with 5+ people & large content needs and starts at $10k/yr. If this meets your company’s needs, please email [email protected].
If you need a smaller plan, watch a demo here to get a free trial. Thanks and welcome to Jasper!