From SEO to GEO: The New Rules of Search, Discovery, and Strategy in the AI Era

Join Semrush and Jasper as we explore how generative AI, large language models (LLMs), and answer boxes are transforming the rules of visibility, and why new approaches like GEO and AEO are emerging as a critical strategy for forward-thinking marketers.

In this session, you’ll learn:

• Why the traditional SEO playbook is no longer enough, and what a modern strategy looks like in an era of zero-click search and generative responses
• What types of content, structure, and brand signals surface in LLM-driven environments, and how to future-proof your content strategy
• How Jasper's Optimization Agent in partnership with Semrush is helping enterprise teams create scalable, search-optimized content that performs across both legacy and emerging discovery channels