From Insight to Impact: Scaling SEO/AEO/GEO Content with Jasper

Welcome and Introduction

Sarah Mo: We are going to go ahead and get started. My name is Sarah Mo and I am a product marketing manager here at Jasper. Thank you for joining us. Today I am joined by one of our product managers, Daniel, and we are excited to talk to you about SEO, AEO and geo, the hot topic of marketing right now.

Sarah Mo: So before we get started, please drop your questions in the Q and A. As we go through today, whatever we don't get to, whichever questions we don't get to at the end, we'll go ahead and make sure that we send responses after the webinar. But as we go, just go ahead and drop your questions and we'll try and get to all of them at the end.

Sarah Mo: Okay, let's get started. Today we are talking about scaling SEO, AEO and GEO content and why how you scale matters. Now more than ever, AI has made content cheap, fast to produce. Which means the rare thing now isn't content. It's trust, real insight and actual expertise. So the question isn't can we create enough? It's will what we create cut through the noise and actually matter?

Sarah Mo: For search and discovery, your content has to be the clearest, most credible signal the algorithms can find. For your buyers, it has to feel human, trustworthy and worth their time. That's the bar we're solving for as we get into the rest of today.

The Evolving Landscape of SEO, AEO, GEO

Sarah Mo: When we talk about building a moat today, it really comes down to three things. The first, activating intelligence AI is only as good as the context you give it. The value is in activating the right data so insights actually turn into action. The second is distributing everywhere. We need to show up where your buyers are. Every channel has its own rules and we need to optimize for them. The third, differentiating with brand AI makes creation easy. Your edge is your brand, your voice and your authority. And that's what keeps you from blending in.

Sarah Mo: And here's the ground truth. Content is the foundation of all three of these things. AI can supercharge targeting, personalization and measurement, but without content, none of it works. At Jasper, our vision is to build the enterprise content engine that powers this next phase. With quality content at scale and your voice across every surface.

Sarah Mo: And so where are we trending? Google's global search share just dipped below 90% for the first time in a decade. And Gartner predicts that by 2028, brands could see 50% decline in organic traffic as AI driven experiences replace traditional search. But it's not all gloom and doom. As everyone here knows, search is far from dead. Google processes more than 16 billion searches daily. SEO is still essential and foundational, but SEO today is a volume game most teams can't keep up with.

Sarah Mo: Manually answer Engine optimization is a hot topic with our customers. We get questions about this daily 60% of Google searches now end without a click. So optimizing for aeo is Table 6. But what is AEO exactly? It's about being the answer and being sighted. It ensures content is structured, credible and readable by AI overviews with clear FAQs, schema, and citations.

Sarah Mo: Generative engine optimization is the next frontier. It's about optimizing so the AI models themselves understand, reference and surface your brand inside their responses. I'm a skier based on Utah and when I'm looking for my new pair of skis for this winter's powder season, which I really hope is coming soon, we don't have much snow right now. I'm going to ChatGPT to research and will honestly make my purchasing decision based on what I find. If the skis aren't showing up in chat, I'm honestly not even considering purchasing them. And this is a pattern that we're seeing across commerce all over. Having your brand surfaced inside LLM responses is essential to reach your customers.

Sarah Mo: Content powers this new discovery flywheel, and without the right content, SEO, AEO and GEO efforts will fail. So calling back to the beginning of today, this question Are we creating content for humans or for bots? And the truth is both. High quality content that resonates with humans is also going to accelerate discovery by bots. Structured, relevant and expert content is the answer to reaching your audience and increasing your visibility with LLMs.

Sarah Mo: So here's the new hierarchy of visibility. SEO gets you found, AEO gets you cited, and GEO gets you trusted. I've got some good news for you. This disruption creates an enormous amount of opportunity if we can take advantage of it. In a recent SEMrush study, visitors arriving from LLM generated answers converted over four times higher than those from traditional search. So while total clicks may fall, the quality of those engagements skyrockets. If we can show up accurately, consistently and often, we can drive more qualified demand than ever before.

Sarah Mo: In this new landscape, our approach to content needs to fundamentally change. We can't afford manual ad hoc processes when thousands of pages need restructuring for AEO or refreshing for GEO readiness. Over the past decade, marketing has evolved through waves of technology. But what's happening right now is bigger than a tech upgrade. It's a structural shift in how marketing operates. We're moving from manual processes to intelligent workflow Automation. We're shifting from SaaS, martech stacks to composable agentic systems and maybe the most important change marketers themselves are evolving. We're moving from marketers as doers to marketers as orchestrators. People who architect systems of creativity, automation and intelligence. This is the great marketing shift from linear execution to systems thinking. From how do I create this to how do I build the machine that creates it?

Building a Content Moat and Jasper’s Vision

Sarah Mo: Now I'm going to talk to you about how Jasper is fueling this future. First, I'm excited to announce the launch of our new Optimization agent which is nga. Today the Optimization agent acts as an autonomous AI collaborator conducting real time research, analyzing keyword data and delivering data backed rewrites for SEO, AEO and geo. And to show us the power of this agent, I'm going to bring on Daniel, our product lead.

Introducing the Optimization Agent

Daniel: Thanks Sara Mo. As she mentioned, the Optimization agent is now in ga. I'm really excited for everyone to go ahead and try it out and let us know what you think to kind of give a quick overview before we get into a demo. The Optimization agent is your go to powerhouse for everything, SEO, AEO and geo. I've tried a lot of products and we've made sure to build this agent to be the fastest and I think the smartest way to help any marketer out there really optimize and grow, turning every piece of content that you will need to write or have already written into a really high performing search asset. So let's take a look at what this looks like together.

Optimization Agent Live Demo

Daniel: So the agent uses real data. It can scan live search trends, uncover competitor data and even incorporate your own content to research, generate new content and optimize for search. So here really quickly I'm going to ask the agent to identify a few keywords and opportunities for project management. As this is running you can see that our agent is building a plan step by step and showing its reasoning so we can observe its thought process in real time before it begins executed. Within a few seconds I'll get a strategy report on my canvas and it's packed with insights. It has search volume, trend trajectories and actual real content gaps that I can use to create new content.

Daniel: In a few seconds we'll see this keyword table appear and you'll see that we're going to highlight all the openings where our company can win. This could be across undeserved topics, question based searches and just trends that are fast rising that maybe our competitors haven't caught on yet. And we can use all this research to Transform into actionable content roadmaps. We'll rank every keyword by difficulty, opportunity and search intent and and right away I can either prioritize some quick wins with content generation or start doing some research reporting for strategic pillars, all from one view.

Daniel: So within a few clicks what I'm going to do is kind of shortlist some high opportunity phrases and turn that strategy into execution. I'll have another command here and what I want to do is generate first wave content for IT buyers. Right away you'll see that Jasper is building a plan. I have a landing page, a comparison page, blog, FAQ hub, everything. Each of these assets as they come up will be complete. They'll have outlines, meta descriptions and all these assets are published ready aligned to those keywords. So as you see all these pieces of content generating, I want to reinforce that every draft here is already optimized for aeo, GEO and SEO from the jump. Right from the start, it follows Jasper's best marketing practices. It'll automatically include elements we know are needed like FAQ sections, lists, verifiable citations, structured FAQ schema, and much more. As we scroll through, you'll see that each document has these structured headings, some have answer snippets, and all of them have that natural tone that stays true to our brand. Because we're using Jasper's IQ brand voice, we're also seamlessly weaving target phrases into the content. No keyword stuffing, just really fluent on brand writing, built for discovery.

Daniel: So as we look at this document, we'll see that the agent had done all the heavy lifting with our company and topic research and we're using that context to create stronger content. From the start, it thoughtfully applies research again, never keyword stuffing, but just naturally weaving in primary and secondary keywords for maximum impact.

Daniel: So beyond content creation, the optimization agent can drive results for both B2C and B2B teams through data driven insights that really connect your optimization efforts directly to revenue. During our really robust beta testing, we Talked to both B2B and B2C marketers to understand how they were using it. And I'd like to share some quick insights so you can learn how you can use it for your own work. B2B marketers used it to identify high intent search opportunities that fed directly into lead pipelines. They were using it to audit site content, to surface conversion gaps and align pages to buyer journey stages. B2C buyers also used it for very similar things, but they also used it to optimize product pages for seasonal demand and used our AI Visibility feature to really uncover brand visibility gaps across AI search and to localize content to boost sales in new regions across both, though, the optimization agent really transforms all your search optimization workflows into measurable growth for your business, I'm hopeful that the agent can help maximize reach, performance and revenue potential. Now I'll pass it back to Sarah Mo for more magic.

Introducing Jasper Grid

Sarah Mo: Thanks, Daniel. If y' all have questions about the optimization agent, just a reminder to pop those into the Q and A feature in Zoom. So the optimization agent is your key partner to winning the SEO to Geo transition. I'm excited now to announce Jasper Grid, the system that brings structure to winning at scale. And why should y' all care? Well, if you want to keep doing the onesie twosie blog posts, then ChatGPT's got you covered. If you want to create or edit thousands of blog posts, you need a reliable, brand safe system. And that's exactly what we've built here at Jasper. Jasper Grid transforms the chaos of content creation into repeatable on brand workflows. That enables marketing teams to move faster, stay consistent, and launch campaigns across channels, audiences and markets better than ever before. I'm going to hand it back over to Daniel to show Jasper Grid for the first time.

Jasper Grid Live Demo

Daniel: Thanks again, Sara Mo. So hopefully in that short time I was away, you looked at the optimization agent and I saw a lot of questions and you're excited to use it. But the next step is how do I use that agent to really do what I need to, and that's unlock the power of scale. I want to do hundreds and even thousands of new pieces of content at true scale. We're going to pick up where we left off with this keyword table that had metrics and insights. And I want to show you that connection between our agent and Grid. I'll take this keyword table, which is the setup for Grid, and keep things clean and focused and select only the columns I need that provide the best context for my SEO workflow. I'll give Jasper a few seconds to spin up the grid and in just a few moments, we're ready to go.

Daniel: I want to use Grid to transform every keyword that the research did, layer in some audience and insights to create structured inputs, making it really effortless to build hundreds of optimized assets in minutes. So before we build out our workflow, let's look at the type of inputs available in Grid. We have text, dropdowns and even Jasper iq. Each one of these shapes how Jasper generates content. And that flexibility means that you and any company can Customize grid to your workflow, whether that's campaigns personalization or for today's example, SEO Geo AEO optimization. We're going to use all the keywords we found to guide Jasper when it comes time to generate content. Since we're creating for our company and we start with keyword data, you see that I started with a column for brand voice. This makes sure that everything we do sounds like our company's brand and is published ready. We just added audience because we want this to be specifically focused on it decision makers. And now we're going to add one of our public apps, our most popular app, the blog post app.

Daniel: With grid, apps can reference other columns. We can make sure that it pulls in that brand voice and audience and the keyword inputs to generate highly relevant drafts of content that we can now review. After we finish with our grid building, let's go ahead and add another Jasper app. I'm going to add a LinkedIn social post here and the goal here is to build out that workflow. Maybe I have a blog post app to generate that first blog post, but I also want to make sure I have a LinkedIn post that Associates with that blog post. After we've written it, I can go ahead and reference other columns and let's go ahead and save this. I'm going to add two more columns called prompt. Prompt is our way to have a simple but really powerful freeform way to add additional outputs. I'm going to add one prompt to extract key takeaways from our blog and then a second prompt to personalize email for it decision makers to use those takeaways. You can now see that I'm creating different outputs that reference other columns in our grid and chaining these together because I want a blog post then I want a LinkedIn post to reference that. But I also want to generate takeaways I can use in my email grid. Makes it really easy to preview results. We're in test mode now, so I can test the first 10 rows, make sure that every piece of content is on brand optimized, do a quick QA check and feel really good about the workflow that I built. In a matter of seconds we can go ahead and click into the content, make sure it's clean, optimized and perfect. I'll scroll through, make sure everything looks good. I can either view it in a preview hover mode or this editor. And my whole goal here is to make sure that the content feels good, it looks good, and by the time I want to scale to hundreds, I feel Confident that Jasper is going to do its job for me. So it looks good. I'm checking through a last piece of content and this is where the true magic happens. I'll turn off test mode, click run all and start watching my grid create content at Truescale. Jasper Grid, right now before your eyes, is transforming the optimization agent's insights into a living content engine, generating hundreds and thousands of content at scale that can help companies and our customers drive visibility, traffic and revenue.

Daniel: Hopefully now you can really see the power of our optimization and agent and grid and how those two can really become a powerful combination for you and your SEO workflows. I'm going to pass it back to Sarah Mo to finish up.

Closing Summary and Transition to Q&A

Sarah Mo: I think you're on mute for our folks at home. Oh my gosh. Thank you, Daniel. Sorry y'. All. You would think at this point in the remote world we would know, but thanks for your patience. So thanks Daniel, for showing us Jasper Grid. What you all have just seen with Jasper's new optimization agent and the first web premiere of Jasper Grid is our vision for how modern marketing teams operate. Our approach brings together what's already working for our customers with Jasper IQ Studio and Canvas and layers on the power to automate and scale through agents and grid. Together these capabilities close the loop between strategy and execution, turning ideas into action and action into measurable outcomes, all enabling you to create content that not only resonates with customers, but is also elevated by bots. Jasper is here not only to provide the foundational technology to help you win in this new era of search and discovery, we're also here to partner with you along the journey. Let's go ahead and jump in to some questions.

Q&A: SEO Insights and Best Practices

Sarah Mo: Amazing. I'm really excited to see all these questions come in. I'll go ahead and scroll through a couple and I think in general there's a few here. I'll group them together in themes. There's a general question. Where does Jasper pull its SEO research and insights from? That's a great question.

Daniel: If you missed it, in the very beginning, there was a little logo on the bottom. So we currently have a partnership with Semrush. So if you have a Semrush account, you can also create a free one. But we pull a lot of that data from Semrush, so it's live surf traffic. We're making sure that it's not just, you know, random information from the web or just LLMs. We're making sure it's grounded in actual data and making sure that this data can be used in your workflows for SEO, AEO, Geo and the Grid. In terms of AI search visibility, we're directly, you know, working with these LLMs to make sure that we can understand your brand visibility and pulling that information directly as well. In terms of algorithms and best practices, I think this is something that I think Jasper really shines on and Sara Mo, I think has a lot to say on the marketing side. But we at Jasper are really here to be the experts for you. I'm sure you are all experts in your area, but we really make sure that every day we are not only looking at best marketing practices, we are also looking at how the performance of LLMs do for all parts of marketing, even to the nuance of certain types of content and how you're using it. And every time LLMs come up with new models, we're testing that in a very robust evaluation pipeline to make sure we're not just throwing it out there for you to use and it's not tuned perfectly to your marketing best practices. So we're adapting every day we're testing on your behalf, we're making sure that our best marketing practices are updated and we're doing that all for you inside our platform.

Sarah Mo: I'll go ahead and add on to that. You just got a little bit of the technical speak and I'll add the marketing speak. So we call that kind of algorithm best practices LLM optimized foundation of Jasper, our marketing iq. We are testing, as Daniel said, every single day, different models from Google, Anthropic, OpenAI to understand what is the best combination of every single piece to make your outputs the best possible. So we have this graphic and I wasn't able to find it super quickly, but what is powering that? The model that is powering the chat is different from the model that powers the title, which is different from the model that powers the body. And it changes depending on which app you're using within Jasper. And so we have a team of specialists that is researching every single day, testing what is best for what part of Jasper to make sure you are getting the best outputs for every single piece of your marketing content in addition to the best experience to get there.

Q&A: Content Authenticity and Brand Voice

Daniel: The third question I think is right up your alley too here.

Sarah Mo: Okay. How does Jasper make sure the output doesn't sound AI? I think one of those things, right. Is our marketing IQ foundation with being LLM optimized, we are making sure that it's the right model. And then on top of that, we have essentially a prompting and a prompting layer where we are making sure that we are injecting the right context into the model to make sure that it is optimizing for natural language, for sounding like an expert, for being the expert and making sure we're resonating. And then it's not only that piece for marketing in general, then we have this additional layer that is brand iq. So between your audience, your brand voice, your knowledge, we are able to then further tune it to what you and your company and your brand sound like. All of those pieces together make sure that we're not sounding like generic AI. We're not the classic ChatGPT that just tells you how amazing you are all the time. We are showing up being experts. We are showing up making sure that we are sounding like good core marketers fine tuned to your brand and your identity. Daniel, do you have anything you want to add to that?

Daniel: No, I think that was great. There's a few other questions here that touch on it lightly so I'm sure we'll have a chance to go back and tell you more about it.

Sarah Mo: Just some housekeeping. You will be able to get a recording of this webinar so you'll be able to see those slides. And since we're GA now the optimization agent. If you're a Jasper customer today, you'll be able to see that optimization agent now it's live in your workspace and be able to use it if you have any questions. And this is also related to do you have any prompts? Please join our Jasper community. It's a great resource. You can ask questions. We have folks there answering questions as well. But we'll also have content and videos of how to use the optimization agent, the different prompts that it can do, the results you should expect and really how to use the agent to make it really a powerhouse companion assistant to your SEO AEOGO workflows. Yeah, if you're not seeing the agents, please visit our community and ask. We'll make sure that we follow up very quickly and you can get access to it.

Daniel: Going through the questions. Here's a question. Can you elaborate on the relationship between credibility and visibility and how that impacts roi? What do you absolutely have to get right from a content perspective to win? I think that's a great question. And for those who have been in the SEO era for many years, as I have and now seen this AEO and geo, I think that's constantly changing and evolving. Right. Like you come out with a way you think you can change your content to beat all the algorithms and then next month an update comes and you have to revisit that. From our perspective at Jasper, there are core things you have to do. You know that your content has to be well written. It shouldn't sound like AI. It should align to your brand voice. For AEO and geo, we now know that structured FAQ schemas, adding those lists are really good in terms of get right from a content perspective to win. Those are the things Saramo talked about. We're constantly updating, we're adding to our best marketing practices in terms of credibility and visibility. I think that's where marketing IQ really shines. Right? We're making sure that when people find your content, it's authoritative, it has citations to internal links on your site, to other reputable sites, but making sure that it actually sounds like your brand is an authority on the subject. And that's the whole combination of our agent using real search data, using marketing iq, using our best marketing practices. Our hope is that checking off all those boxes will get you to the ROI for your company, for your brand, etc.

Sarah Mo: My, my response that Daniel's absolutely right. But if you want like three bullet points on what you need to do in this new discovery flywheel that you know that, that we're all kind of entering into. The first is it needs to be readable by AI. The easiest way to do this is to use Jasper's SEO, AEO and GEO rewriter app. It essentially makes sure that the structure of the content is easily readable citable by LLMs. That's number one bullet readable by AI. The second, you need to be relevant and contextual. This is where that brand iq, that marketing IQ layer comes into play. This is the great kind of, I would say play between bot and human or machine and human. We need to have comprehensive coverage of what are we actually talking about. And this is something that when you partner with AI, you can do really well. So the second bullet point is relevant, contextual. The third is you need to show up and be expert and trustworthy. You need to have authority. This is true not only for LLMs, but it's also true for your readers. Right? We are people rely on us to be experts to show up to them as partners. And you can do that by using Jasper essentially being able to fine tune and prompt for showing up as expert and trustworthy. That can be in your brand voice essentially the degree to which how much you want to do that and you as a marketer gets to help provide your creativity and Intelligence to the LLM to anchor on. So the three things that help you kind of show up in this era of new search and discovery, one, you need to be readable by AIs, two needs to be relevant and contextual and three, you need to be expert and trustworthy. So that's the answer to that question. If you have follow ups, go ahead and feel free to ping another question into the qa.

Q&A: Integration, Analytics, and Languages

Sarah Mo: I'm going to move on to the next question that I want to answer and it's about integration, integrations and publishing capabilities from Grid. So right now we are just entered into a private beta. We'll have a broader beta in January and then you can expect a GA sometime in Q1. So we're really excited to get that in all of your hands. We have some integrations to things like Google, Adobe, but if you want like deep, deep integrations into your workflows, if you have complex systems, if you're a big enterprise, we can do that through our custom workflows. We have a great teams of solution architects that can build those integrations with you to make sure it fits directly into your existing workflows for your teams. So we do have some integrations right off the bat, but if we don't self serve that out of the product, we have a team that can build that with you and for you.

Sarah Mo: Do we have plans for analytics around SEO, aeo, geo metrics and rankings? This is a hot question, y'. All. Daniel and I were actually this has been the topic of most of our conversations this week and what I can say is that we want to make sure that we are serving our customers the best that we can. That whole turning insights into action piece of Jasper is really important and really foundational to us and so we are currently exploring many, many different strategies on how we do that best. One of those options that we're looking at right now is around metrics and rankings and there's a few other ways that we're looking at solving that right now. But I can promise you that we are on our product team and our tech teams. We are super focused on making sure that this SEO to geo transition and making sure that we can solve well for all three, turn those insights into action. That that is something we are laser focused on and we will continue to build and develop for it is just starting with the optimization agent and with the scalability of Grid and then we're just going to keep building to make it easier and better for all of you. So we're excited to bring to you the exact answer of what that looks like. I know that that was a little bit of a politicized, walk it around answer, but exactly what we're going to do to solve that is coming soon.

Sarah Mo: Daniel, I am going to throw it over to you. I'll ask you a question. What languages do we support for content creation right now?

Daniel: If you're using Jasper now, hopefully you've seen we support a wide variety of languages so you can go ahead and translate that. That's one of our biggest use cases here. If there's a absolutely crazy language that you want to do and you're not seeing the results of what you want in Jasper, Reach out in community. We're always here to help, but we support, I think most languages I've seen that customers want directly inside the platform.

Sarah Mo: Cool. Thanks, Daniel. Yes, we support over 60 plus languages and platform and if you're not seeing or if you need help, please reach out in the community.

Q&A: Webinars and Final Thoughts

Sarah Mo: There's a question that came in about more webinars, specifically about agents. Yes, those are coming. I don't have the exact dates, but make sure you join the Jasper community because I think that there's one in January and there might be also one in February that's specifically about using agents. It gets tactical. It helps introduce you. So make sure if you're a Jasper customer, you're in that community so you have more hands on webinars on how to be successful with the technology. This is where we get to partner with you to make you as successful as you can be.

Sarah Mo: We are going to go ahead and wrap up there. There's a lot of questions that we didn't get to today that we are going to go ahead and send responses to. We're so grateful that y' all joined us. We hope you have a fantastic holiday season and I am sure we will see y' all on more webinars in the future. Have a great day. Thanks.