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The State of AI in Marketing 2026
AI is everywhere, but scaling it is the real challenge. See the findings from 1,400 marketers.
Webinar Replay
Wednesday, Feb 4 12PM EST
The End of the AI Experiment:The Operational Era is Here
Speakers
Last year, AI inmarketing was an
experiment
Now, marketers are focused on scale.
Our State of AI in Marketing 2026 report reveals a clear shift from adoption to operations. AI is now embedded in everyday marketing work, reshaping how campaigns are executed, how teams are structured, and how performance is measured.
The real pressure is showing up elsewhere: ROI that’s harder to prove, governance that can’t keep up, and teams struggling to translate leadership ambition into execution.
Insights
What we discussed
in this webinar
The next phase of marketing won’t be defined by who uses AI, but by who can scale it with control, discipline, and measurable impact. Watch Jasper CMO Loreal Lynch and CEO Timothy Young share a candid conversation on what the data really says about marketing’s next evolution, including:
Key findings and analysis from the State of AI in Marketing 2026 report (register to be first in line to access the report when it launches!)
What the data signals about the future of marketing in 2026, including emerging trends and structural changes
A preview of Jasper’s product vision and how we’re building AI as an operating system for marketing, with embedded workflows, governance, and measurement
