Report

The State of AI in Marketing 2026

AI is everywhere, but scaling it is the real challenge. See the new findings from 1,400 marketers.

Cover of the report titled The State of AI in Marketing 2026 with a rocket graphic and key insights listed.

Report

The State of AI in Marketing 2026

AI is everywhere, but scaling it is the real challenge. See the new findings from 1,400 marketers.

Cover of the report titled The State of AI in Marketing 2026 with a rocket graphic and key insights listed.

About the research

To understand what real AI maturity looks like, Jasper surveyed 1,400 marketers across industries, company sizes, and seniority levels. If last year was about adopting AI, then this year is all about operationalizing it.

Our 2nd annual State of AI in Marketing report goes beyond surface-level adoption to examine how AI is actually being embedded into marketing, from content production
and governance to measurement, roles, and organizational design.

Get the 2026 benchmarks

What to expect in this guide

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