Report

The State of AI in Marketing 2025

Empower your team with the AI trends, tactics, and technologies driving the next era of marketing

Cover of report titled 'The State of AI in Marketing 2025' with abstract art and a lone figure walking.

Report

The State of AI in Marketing 2025

Empower your team with the AI trends, tactics, and technologies driving the next era of marketing

Cover of report titled 'The State of AI in Marketing 2025' with abstract art and a lone figure walking.

About the research

Generative AI is reshaping marketing at every level—but how are best-in-class marketers actually using it? We surveyed 500+ marketers to uncover where AI is driving real results, where it’s falling short, and what that means for your strategy. Get the insights you need to stay competitive, maximize AI’s impact, and avoid common pitfalls.

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What to expect in this guide

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