As AI-powered search engines serve direct answers alongside (or instead of) links, traditional SEO is no longer enough. To stay ahead, marketers need strategies for surfacing their brand and content in LLMs.

This ebook is designed to help you take action for generative engine optimization (GEO) and answer engine optimization (AEO), specifically in an AI-native way. 

What you’ll learn:

• Understanding SEO vs. GEO vs. AEO: Gain an understanding of where GEO and AEO build on existing SEO tactics and where they diverge.
• Creating content for different LLMs: Get tips for how to optimize content that surfaces in popular AI platforms such as ChatGPT, Perplexity, and Google AI Overviews. 
• Applying GEO and AEO best practices: Follow steps for optimizing your search presence for LLMs—by using LLMs.

Be ready for the AI era of digital search. Get your copy now for practical strategies you can start using today.