Ebook: The AI In Business Trend Report 2023

Platform
Platform
Solutions
Solutions
Resources
Resources
Company
Company
Pricing
Pricing

Platform

Platform Overview

From advanced language models to context-aware intelligence and intuitive agents, Jasper’s rich product experience is designed to meet marketers where they work—so they can customize AI for how they work.

Agents

Purpose-built agents that execute end-to-end marketing workflows

Optimization

Research

View All Agents

Content Pipelines

A structured workflow system that enables repeatability and scale.

Canvas

Grid

AI Studio

Image Pipelines

Jasper APIs

Jasper MCP

Image APIs

Jasper IQ

Governed marketing decision surface embedding context, rules, and brand logic.

Brand IQ

Brand Voice

Visual Guidelines

Style Guide

Knowledge

Governance

Solutions

All Solutions

AI Solutions for every kind of marketer, use case or industry.

Solutions by Use Case

Scale SEO, personalization, and campaigns and more—driving faster, smarter marketing growth.

SEO, AEO & GEO

Create content that ranks, drives traffic & strengthens authority at scale.

Personalization

Empower your team to target specific accounts, contacts, leads, and opportunities.

Campaigns

Transform briefs, insights, & channel requirements into on-brand campaign content.

Solutions by Role

Product Marketing

Content Marketing

Performance Marketing

Field & Events Marketing

Brand Marketing

PR & Communications

Solutions by Industry

Financial Services

Healthcare & Life Sciences

Technology

Retail & Consumer Goods

Media & Entertainment

Professional Services

Resources

All Resources

Find tips, advice, and practical use cases to advance your AI marketing strategy.

Diagnostics & Tools

GEO Diagnostic

Learn what AI is saying about your brand, where the gaps are, and what governs the brands AI cites instead.

Get Your GEO Score

Brand Compliance Diagnostic

Scan your website and public content to learn how consistently you score for brand governance and compliance.

Get Your Brand Score

Discover

Unlock the full potential of Jasper through stories, tools, and expert guidance built for marketers.

Blog

Get tips, trends, and insights on all things AI and marketing—straight from the Jasper team.

Customer Stories

Learn how marketing teams are using Jasper to move faster, stay on-brand, and scale their impact.

Webinars & Events

Join live sessions and events to learn, build, and connect with fellow marketers empowered by Jasper.

Learn

Level up your skills with guides, tools, and trainings designed to help you get more from Jasper.

Courses

Take self-paced courses that teach you how to master Jasper and elevate your marketing game.

The Jasper Community

Join a community of marketers empowering each other to create smarter and faster with Jasper.

Jasper Foundations

Learn how to get the most out of Jasper with courses that help you supercharge your marketing team.

Get Support

Everything you need to get the most out of Jasper—fast help, expert guidance, and trusted resources.

Contact & Support

We’ve got your back. Reach out anytime and our team will be happy to help.

FAQ & Help Center

Find quick answers, how-tos, and helpful tips to get the most out of Jasper.

Customer Success

Partner with our team to reach your goals and make the most of Jasper.

Company

Our Company

Get the latest about Jasper in the news, careers information, legal documents and more.

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About Jasper

Our vision, mission, and impact.

Learn More

What to expect in this guide

Adoption

An average of 61.5% of companies between 11-1000 employees currently use generative AI in the workplace while those with 1-10-people have 30% adoption and those with 1,001 employees and above have 39 percent.

Perceived Impact

AI’s perceived impact on leadership positions is split among VPs: 40% believe it threatens their roles and 40% feel the opposite. Freelancers and solopreneurs follow closely behind VPs in this internal conflict. In contrast, c-suite leaders display the highest level of confidence as 79% believe that the technology can’t replace them.

Budget

Almost half (43.8%) of non-gen AI users said budget was their company's biggest obstacle to adoption. That challenge was followed by quality concerns and skepticism of the technology overall, which accounted for 35.1% and 30.2% of the biggest hesitations non-users noted.

Use Cases

The top five gen AI workplace uses are creative writing, email marketing, idea generation, blog posts, and product content. Users rank creativity as the top skill for efficient use, followed by prompt engineering, strategy, and editing.

The AI In Business Trend Report 2023