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Optimizing your LinkedIn profile but you’re not sure what to put in your headline? Welcome to the club. You’re hardly alone. Your headline is one of the first things recruiters see when they visit your profile.
Using the pointers we’re sharing in this post, you can create eye-catching headlines that can help you appear in LinkedIn searches, and hey, maybe even get headhunted by recruiters or tapped for a freelance project.
How To Generate An Engaging Linkedin Headline Using Jasper
Consider using a LinkedIn headline generator—more specifically Jasper—to help you craft scroll-stopping LinkedIn headlines. As a writing assistant, Jasper is used by thousands of marketers to create all kinds of content for different marketing needs.
Plus, it’s easy to use once you open an account and get familiar with the dashboard. To get started with generating LinkedIn headline ideas like the example below, follow the steps below:
- Create a new Document in Jasper and click on “View all templates.”.
- Click on the link at the bottom to go to our older Jasper templates.
- Choose the Perfect Headline template.
- Insert what you do in the Product description section
- Fill in the Company name field
- Add your main target audience in the Customer Avatar section
- Click on “Generate content“ to start getting headline ideas
Why You Need an Engaging LinkedIn Headline
There are more than 1 billion members on LinkedIn worldwide, in over 200 countries. Your profile is simply another piece of content floating around on the website. Once framed this way, you start to realize how forgettable yet another “profile” can be.
For this reason, you must take the necessary steps to stand out wherever your profile shows up. This can be anywhere from search results to profile recommendations, in feeds, in comments you leave on posts, or even in messages and invitations to connect.
Sure, listing your certifications, your current job title, and an optimized personal bio can level up your overall profile. Those steps shouldn’t be skipped. However, an engaging headline on the platform is yet another piece of the puzzle that has long-term effects, including:
- Creating awareness of your personal brand
- Adding clarity to what you do and who you do it for
- Helping you expand your network with high-quality connections within your industry
- Improving authority
Jasper Features You Can Use for Your LinkedIn
Content Repurposing
Jasper Chat can easily transform your existing content into compelling headlines designed to attract your target audience. Simply provide a brief overview of your content for context, and then let Jasper Chat efficiently convert it into an enticing LinkedIn headline. Here is an example for your reference:
Support for 30+ Languages
Jasper has support for 30+ languages, including French, Spanish and Japanese. This allows you to write headlines no matter who your target audience is. With Jasper Chat, you can easily create headlines in different languages by using our translation feature.
Brand Voice
Jasper’s Brand Voice feature is almost too good to be true. Almost. You can create a custom Brand Voice by copy and pasting content, uploading a document or letting Jasper scan any website (yours or others’). Jasper will be able to match the tone and style of your content, making it extremely powerful for creating any kind of content—not just LinkedIn headlines.
Try optimizing your social media profiles using Jasper’s Brand Voice as a starting point, then let it fine tune your entire content strategy.
Coming Up with Different Ideas
We've all experienced the frustration of hitting a wall in our writing process. The daunting sight of a blank screen and a blinking cursor can feel like a writer's worst nightmare. The blend of irritation and dissatisfaction that bubbles up when new ideas refuse to flow is a significant hindrance.
Yet, what if the key to overcoming this obstruction was simply a gentle push in a new direction?
Leveraging AI platforms like Jasper Chat for content creation can spark new thoughts—a primary reason why writers continue to embrace tools like Jasper.
The Elements Of An Engaging Linkedin Headline
Admittedly, there isn’t a specific LinkedIn headline formula that’ll make all your professional dreams come true. Still, let’s walk through the three main elements that come together to form a stellar headline. As you craft a headline that’s true to you, keep these in mind as you brainstorm.
Be Specific
The more specific your headline is, the better. While this is pretty straightforward, you’ll often see LinkedIn users prioritize being clever and long winded over being specific.
Not only does specificity help you stop the scroll as you appear in searches, but it also helps with ensuring you’re memorable. For example, instead of making your LinkedIn headline say something broad like “marketer”, opt to be more specific.
Writing something along the lines of “Growth marketer in the Data-as-a-service space” ensures users that come across your profile will know exactly what you do and exactly what industry you do it in.
Optimize For Search Engines
Not surprisingly, SEO is also at work on a platform like LinkedIn. But instead of indexing the world’s information, it indexes working professionals hoping to connect with each other.
Keep in mind that LinkedIn headlines have a character limit. Your LinkedIn headline must be optimized to include the most important keywords you’re wanting to show up in searches for.
Keep It Short
The shorter your headline can be—without sacrificing clarity—the better. Attention spans are short and industries are competitive. The more time you can save someone looking for a professional like you, the better the chances of your LinkedIn headline scoring you opportunities.
Use Numbers
Showcase your career wins! Add anything notable that’s worth displaying from your list of accomplishments to your headline. It’s a great way to differentiate and market yourself for potential projects or job offers.
Name Drop (It’s Okay!)
Working at a highly recognizable company that automatically gets you credit through association? Don’t be afraid to name drop in your headline. It’s a great way to build authority and signal your skill level in your specific industry.
It’s also a way to automatically grab attention as users scroll through your profile in a variety of places on the platform. Some LinkedIn users take it as far as including who they previously worked for in their headline as a way to showcase a quick resume at a glance.
Why You Should Use a LinkedIn Headline Generator
Using a LinkedIn headline generator can significantly ease the process of creating an impactful profile headline. AI platforms like Jasper are designed to analyze industry trends, keywords, and successful headline structures, ensuring that your headline is not only attention-grabbing but also optimized for search algorithms.
By using a LinkedIn headline generator, you can save time researching and crafting a headline that resonates with your target audience and effectively communicates your professional brand.
Benefits of Using Linkedin Headline Generators
- Quickly creates an attention-grabbing headline tailored to industry trends and keywords.
- Optimize your headline for search algorithms with ease.
- Saves time on researching and crafting a profile headline that resonates with your target audience.
- Effectively communicates your professional brand
- Showcases your skills and expertise in a concise and impactful way.
Linkedin Headline Examples (And Why They Work)
One of the best ways to learn is through examples. Here are some of the best LinkedIn headlines as inspiration when crafting your own.
Using Statements In Headlines
Here’s an idea: Start with the most important keyword that describes what you do then follow it with a short phrase that explains the outcome you create in that industry. This LinkedIn profile does exactly that.
Especially if you have several connections in your industry and are building a track record for being good at a specific outcome, then this can be a great way to craft a headline that sets you apart, makes you memorable, but that is still optimized for search.
Name Dropping in Headlines
As we touched on earlier, a first impression glimpse of a huge company name in your bio has a high chance of catching attention. If your end goal is to grow your network with quality connections, be noticed, and be tapped for opportunities, then name-dropping a notable company is an effective way to help you do that.
This particular LinkedIn user does this perfectly by being clear about her job title, “Program Manager and Recruiter” followed by the company name “Pinterest.” Consider doing the same if you happen to be in a position where you work for a renowned and highly recognizable brand in your industry.
List Your Accomplishments
While most of us aren’t Oprah Winfrey, there’s still a lot to learn from her simple yet clear LinkedIn headline. Additionally, it’s yet another example of choosing to be clear over clever.
Often, simply listing your top accomplishments can do the trick. This is a great approach if you’ve had years of experience in your industry, are established in your skillset, and have authority-building achievements under your belt.
List All Your Jobs And Projects
Some of us have multiple gigs. The good news is that your LinkedIn headline can showcase that in a way that’s still strategic and clear. This LinkedIn user’s profile is a perfect example of listing what they’re currently working on.
Search-Optimized And Clear
This LinkedIn profile shares a perfect example of a LinkedIn headline that covers the most important bases: Clear, optimized for search engines, and short. If you’re at a loss for what to write as your headline, always opt for simplicity as a rule to go by.
If a user searches for “content marketing” chances are this profile will appear in searches. You can take the same approach with your profile.
Brand Yourself
“The Data Whisperer” is all about spreading awareness about the importance of data for organizations. If you’re well known for one thing or want to be a thought leader in your industry, consider branding yourself.
Scott Taylor uses his headline to string together a list of the strongest identifying keywords around what he does.
This ensures he’s found in search engines when a user might be looking for a professional with his expertise. Consider using either your headline or your headline and name together to brand yourself as a way to stand out.
Craft the Perfect LinkedIn Headline with Jasper
Headlines catch the eye. But it’s what comes after that makes them stay.
It’s a matter of getting creative with expressing what you do and who you serve. The good thing is you don’t have to brainstorm a bunch of great LinkedIn headlines on your own. If you’re at a loss for ideas or just uninspired, consider using Jasper to generate a virtually endless list of headline ideas for you.
Sign up for a free trial of Jasper today!
Try our other tools: Professional Bio Generator | LinkedIn Summary Generator | YouTube Script Writer | Ad Copy Generator | AI Story Generator
