How EmeraldX Turned Marketing Expertise into a Scalable, Brand-Safe Content Engine with Jasper

The Challenge: Staying Visible — and On-Brand — as AI Reshapes Discovery

When EmeraldX’s portfolio brands began reporting sharp drops in page traffic, the team dug into what was changing. Their conclusion: AI had become a new discovery surface, sitting between brands and their audiences. Marketers now had to create content not just for people, but for the large language models (LLMs) that increasingly shape what those people find.

That shift collided with two structural realities of running a multi-brand portfolio:

• Consistency across many voices. With 145 trade shows and 19 media properties — each with its own team, perspective, and multiple voices (editorial, marketing, research) — staying on-message without stifling marketers is hard. Inconsistent messaging also risks confusing the very models EmeraldX needs to understand its brands.
• A content explosion against a rising quality bar. When anyone can generate a passable draft, feeds and inboxes fill with sameness. Standing out demands the best content humanly possible — not more of the average.

The Solution: Governed Creativity, Codified Expertise

EmeraldX turned to Jasper to build guardrails and intelligence directly into how its teams work.

Brand Governance That Still Leaves Room to Create

By setting audience profiles and a brand and style guide in Jasper, EmeraldX gives marketers a defined space to be creative while staying inside brand guidelines — control that doesn’t frustrate or complicate the work.

Agents That Codify a Senior Marketer’s Judgment

EmeraldX uses Jasper agents to capture how its most experienced marketers think — then hand that judgment to more junior team members inside proven frameworks and best practices. Teams can make adjustments brand by brand while staying aligned across the company. The payoff is a faster path to senior-quality work, without the trial-and-error that used to be the only way to learn.

“Agents are an essential part of how we can take the knowledge of a very senior marketer and hand it over to a more junior marketer and say, look, this is the kind of content that we need to be creating," shared Alexis.

A Strategic Partner, Not Just a Content Tool

Alexis uses Jasper every day — for research, strategic thinking, planning, and competitive and cross-brand analysis. Its enhanced prompting has also coached her team on how to work with any LLM, and its AI-visibility reporting and website analysis surface work no human could do in the same timeframe.

“There’s no way I could do the volume and quality of work that I am doing without Jasper,” said Alexis.

The Results: More — and Better — Work, at a Pace That Wasn’t Possible Before

With Jasper embedded in daily work, EmeraldX has unlocked capacity and quality at once. Alexis reports significant time savings and a level of output she couldn’t reach otherwise — while junior marketers reach senior-quality results faster, and without the public missteps that used to be the price of experience. By making deep personalization of messaging possible across channels, Jasper turns marketing into a lever EmeraldX can actually move.

What’s Next

Alexis continues to bring new capabilities back to her team — starting with Jasper Grid, to update web pages, social copy, and emails at scale. Her focus now: translate that momentum into measurable performance gains across EmeraldX’s brands. Along the way, she credits the Jasper team as a genuine partner.

“I can’t wait to see the team’s faces when I show them the Grid, and what we’re able to do to update their web pages and social media copy and emails in record time,” Alexis shared.

With regard to the partnership she and her team receive from Jasper, Alexis noted, "our account manager gets answers for me so quickly, within 24 hours. I’ve never had a problem that wasn’t addressed right away. That kind of partnership is just not something you get in most places.”