From SEO to GEO: Winning in the New Era of Search and Discovery

Search is being rewritten in real time. The rise of generative AI is changing how audiences discover, evaluate, and engage with content — and the rules that governed SEO for decades are rapidly evolving into a new discipline: Generative Engine Optimization (GEO).

In this session, we’ll unpack what’s happening in the market and what it means for marketing leaders who want their content to remain visible, relevant, and performant. More importantly, we’ll show how Jasper’s content pipelines — powered by innovations like Agents and Grid — give organizations the ability to scale content for this new era without compromising quality or brand integrity. Through live product demos and practical examples, we’ll highlight key use cases such as scaled rewrites, topic clustering, and more — equipping you with a playbook to turn disruption into competitive advantage.