How Jasper Uses Jasper: Customer Marketing

Welcome and Introductions

Cailin: Foreign hello everyone. Happy Wednesday. Welcome to our How Jasper Uses Jasper webinar. I know we have a really group registered for today's call, so what I'll do is just give everyone a couple of minutes to join Zoom today. Hope you all are having a wonderful week as everyone is slowly making their way in. Before we go ahead and introduce today's special guest, Carissa, want to just call out a couple of things for today's webinar. The first being our interactive chat functionality. This webinar is specifically for you and we're talking about all things customer marketing and customer engagement.

And so with that being said, we'd love to hear best practices and strategies on how you are using Jasper in your own internal roles for engagement and advocacy. So I'd love for everyone to go in the chat and just go ahead and say hello, maybe you can go ahead and introduce yourself, say where you're from, what role you're sitting in, maybe how you're using Jasper currently. Would love to get to know you guys a little bit better there.

And then something else I want to call out for today is going to be that Q and A functionality. Carissa is going to be teaching us a lot of great things today about her own independent workflow and how she deploys and uses Jasper in her work. And it's likely that you might have some questions for her.

So her best practices, any insights or expert tips you want her to share. So I want to highlight both that chat and Q and A. Would love for everyone to take a second introduce yourself.

But with that being said, I want to go ahead and introduce Carissa while you are all going in there and saying hello. And so you might recognize Carissa, she actually works alongside me and she heads all of our customer webinars that we do weekly at Jasper. So our Get Started with Jasper webinar series, our marketing workshop specific to roles Carissa heads on a lot of our customer engagement strategies, but she also is the face behind the name of all of our customer communications.

So when it comes to newsletters, case studies, any interactions with customers, Carissa is both the face and the name behind that. And so today we're going to get to learn a little bit more from her and how she actually is using Jasper to communicate with you and so you can probably think through the amazing emails you've been sent. Krisa likely used Jasper to build each of those customer communications, so she is just going to tell us a little bit more about that and answer all of your questions.

But with that being said, Carissa welcome.

Carissa: Thanks, Kaylin. You're making me sound super important. I love it.

But like Kaylin said, my name is Carissa. I am the customer Marketing manager here at Jasper. And a fun fact about Kaelyn and I is that we actually started within the same two weeks back in January of 2021 at Jasper.

And so it has been just so exciting and such a blast to watch just the world of generative AI shift and evolved these past few years together. And so I'm really excited to show you how I personally have adapted AI in my own role to these trends today. And then hopefully I can teach you something new about AI and spark some new ideas.

And as always, I love learning from our customers. So I'm excited to go through and just read how you guys are using AI inside of that chat. It's one of my favorite parts of, of my job. I love it.

Carissa’s Role and Background

Cailin: And I know Krista just mentioned it, not to boost her a little bit more, but she has been with Jasper for the past two and a half years. So you're really getting to learn from someone who has been in the generative AI space for a while. And I know Carissa wears a lot of different hats at Jasper and so want to start by having her explain that a little bit further.

So Carissa does a lot of things in the spotlight, so customer webinars, customer workshops, but she also contributes a lot of other things to Jasper externally. And so, Chrisa, I would love for you to kind of talk to everyone a little bit about you, your role at Jasper, your background in customer marketing and what that looks like.

Carissa: Of course. So, like Kaylin mentioned, we both started at Jasper about two and a half years ago, which is kind of really where my career started. I studied marketing in college and have always had a passion for communicating value to customers in a meaningful way.

And then when we started at Jasper, our consumer base was actually mainly B2C consumers. And so a lot of my role started off in kind of the educational space, teaching people how to use Jasper, how to navigate, navigate Jasper. And then also the big question was just what is generative AI and what is AI? Three years ago, no one really knew what it was.

But then as we've kind of shifted and evolved in this space, we're really kind of focused on the B2B marketer now, empowering them, why AI matters, how it's going to impact ROI for them. And so that's kind of where I moved into this new customer marketing role about a year ago. And so now my role really Focuses on helping customers focus, find success, and then also showcasing how other customers are using AI.

So that's when I started making all of these case studies and showing how people were actually finding that success, sending email campaigns and writing our newsletter to make sure that our existing customers felt equipped with the new trends and really empowered their adoption. And so now my role really centers around case studies, product newsletters, educational emails, webinars like the ones Kaylin and I do. We almost daily.

So all things kind of content creation that empower and spotlight customers. And then of course, I'm using Jasper alongside every single thing that I do. So I could not probably do as much as I get to do without using Jasper and then without having our whole team really be focused on what's the next step of Generative AI.

Cailin: I love that. That's so fun. And if you don't receive Chris's amazing product newsletters, we send them out every month to every customer and so they really kind of spotlight everything that we've done in the last month.

And Carissa is kind of the brain behind those, so it's cool getting to learn from her and understand. Oh, she used Jasper to actually create this email that was sent out to me. So I love that.

Identifying AI Use Cases in Customer Marketing

Cailin: Something that I think could be helpful for everyone on the call is you started a while ago before Generative AI, I know for both of us, kind of became the thing that it is now. So as a marketer and kind of where you sit at Jasper, when and how did you start identifying those specific use cases like case studies and newsletters to use Jasper in your strategy? Like, what did it look like for you to have that thought of, oh, I think I could use Jasper for this. Like, what was your thought process and how did that come to be the way that you're working with Jasper now?

Carissa: Yeah, I love this question because I think it's so fun, one to just see how other internal employees at Jasper are using AI. I think that we're so lucky to be at this kind of company where AI has been encouraged since day one, since we are an AI company and I think every team member that we have here really embraces AI adoption. So that's just been really fun getting to see how other internal employees are using Jasper and finding new ways. It's just a constant space of innovation internally even.

But I think kind of where it all started is back when we first were employees, our boss, that we have the same boss. So she really empowered both of us to use Jasper in our role since day one. So it was figuring out how, what else can I use AI for from the very beginning, which I know is kind of a unique facet of our company. A lot of other companies have been a little more hesitant to adopt AI or didn't really know what AI was from the beginning.

But I think that I personally was lucky that that was really encouraged from day one. So immediately as I stepped into this role, I've always been in that mindset of what can I use AI for? And so I think that the obvious thing I could tell you guys is, okay, I'm writing. I'm using AI to write first drafts of my content, but really, even outside of that, I'm using AI to personalize the kind of questions I ask each individual customer in all of the interviews. I'm using AI to build out my first drafts of my case studies, but then also to remix them into LinkedIn posts or email campaigns. I'm using Jasper to brainstorm new email campaigns to effectively communicate new value or update customers of new product launches and make sure that they're staying informed about everything that is new happening at Jasper.

So beyond just that first draft of content creation that I think a lot of people just assume that's what AI is good for, I'm using Jasper for every step of my process, from ideation to the creation to the repurposing to the editing. And I think that kind of all stems back to day one of really just being empowered from the beginning to find new AI use cases. And not just for the sake of finding AI use cases, but really what's going to move the needle on ROI for my customers. That's kind of like the baseline.

Measuring ROI and Success with Jasper

Cailin: Yeah. And I think ROI is something that everyone is probably chiming into roi. I want to see that same success and I want to see those results. I know whenever we did this webinar two months ago with the woman who heads SEO at Jasper, she talked through the direct increase she saw in traffic whenever they were deploying Jasper for SEO purposes to increase reach and increase engagement.

And so I'm sure we're going to get some questions on this, and I'm sure you can probably touch on it a little bit now. But what specific maybe benefits ROI success or moving of the needle have you seen since you started using Jasper for newsletters case studies? What have you seen directly there in your efforts?

Carissa: Definitely, and I think just the easiest thing for starters is that it really just slims down the time it takes me to generate a full email or case study or newsletter. I'm about to show an actual demo in a minute. In this call of my case study process from start to finish, which would typically take me probably a full day to go through, read the full transcript, analyze it, kind of get the bare bones of the narrative that I want to tell for that customer and figure out their challenges, solutions, results and then probably another full day to actually build out that full first draft that then I send to our editor.

But with Jasper I can probably take it down to 4 hours total of uploading my transcript into Jasper, figuring out that CSR of challenges, solutions, results, and then spend maybe another hour editing and then we send it off to our freelancer editor for the human touch. And so that human touch is obviously still super vital. I'm doing the editing myself, making sure that it's aligned with our brand voice.

But in terms of that analysis, that's where I think the biggest time cuts down. Because reading a full 30 minute interview transcript where both people are chatting it up and figuring out what the story is there takes a long time to read and figure out what's the story behind that. So I think one is just the amount of time it saves me to actually cut that process down and see someone in the chat saying excited about the demo.

So hang tight, I'll walk you through that in just a minute. But then I would also say that I'm just able to be probably four times more creative using Jasper. And I measure this because typically it's. It takes me a long time to think of new ideas of how I can repurpose content and how I can tell a story in a meaningful way.

But with Jasper, I'm able to come up with four really great ideas, send that off to my boss, she can help me pick out the best one that we want to zero in on. And even if I want to, I can store the rest of those ideas in my back pocket for future email campaigns or future newsletters. And then I can also see just the impact on our engagement rates. Our click through rates are open rates on our emails, our clicks, on our case studies, those continue to rise due to just coming up with these new ideas.

And then finally I can start to reinvest that time into editing my content, refreshing old content. Because as we evolve as a brand, those old pieces of content need to be continually updated and refreshed with that human touch. So I can spend more time doing that.

And I'm even able to spend more time taking on new projects as well. And again, that's, I think, why I'm able to take on many facets in this role of connecting with customers, teaching them the product, and then also creating content.

Cailin: I think that you and I both kind of do like three different jobs at once and I really believe that that's due to the power of using generative AI in our roles.

Carissa: I love that. Yes.

Cailin: I feel like I've said like firsthand. I've noticed Jasper free up your time to work on other tasks because you get to deploy Jasper in your work. And I'm looking at the Q and A and I'm looking at the chat and I think everyone is writing case studies with Jasper and they're very excited to kind of see your process specifically. I know people are talking about summarizing transcripts and bringing transcripts into Jasper.

So if you have those questions, I know Chris is going to be covering that and so don't want to take up too much of everyone's time by asking so many questions. I have so many to ask you, but I'll ask kind of one more. Maybe for anyone coming in with the misconception of the personalization component of generative AI, because you're doing customer engagement and advocacy, you're writing newsletters, you're doing case studies.

Personalization and Human Touch in Generative AI

Cailin: So what? I guess I know there's that concern by using generative AI specifically for customer marketers with maybe how their audience may perceive adopting and using generative AI and ensuring there's that level of personalization. So how would you maybe address those challenges, those hesitations? Kind of curious on your thoughts there for anyone who could be asking themselves those same questions.

Carissa: Yeah, that is a great question and one that I hear a lot being in the space of kind of the fear that AI will take over their role or that AI will only be used to create generic content. But I think due to our kind of unique nature being early in the beginning of the gen AI, boom. I would say I've never necessarily had that conception because I've always viewed AI as my partner and never a replacement. So.

So I have never really viewed Jasper or AI as one of those one click go platforms. And because of that I'm able to just ensure that none of my content is generic. I go and make sure that every piece of content I create has a human touch, not only by myself, but by our manager and other members of my team, including Kaylin. I'm always making sure other people are looking at my content and so I definitely hear the fears that AI will make my content less personal or more generic.

But if anything, I think in my role I've been able to do the opposite by again, like I was saying, making sure that even my questions in the very beginning of my process are personalized to my customer. I'm able to use AI to further analyze that transcript and make sure that I'm advocating well for my customer and their success and making sure I get their story right by figuring out what was their challenge. Because it would be pretty easy to just assume that everyone coming to Jasper and every company that I'm writing a case study over has that same challenge of they want more content and they want to increase the amount of time they're able to reinvest into other areas and spend less time editing.

But for some people it's that they want to increase their SEO rankings and for other customers it's that they want to generate more content but for other customers it's that they want to spend less time researching. So making sure that I can use AI to really analyze that transcript, get their story right and then also make sure that I have more time editing for myself I think has been the thing I've really used AI for. So I again totally hear those that AI will be a replacement but I use AI to make sure I tell their story in the right way.

And then just the one last thing I'll add is that I know that AI has limitations. I don't trust AI to be just this perfect, always factual tool. Jasper is great and I think that if you add enough relevant context to your knowledge base, for example, then you can get really factual content.

But I also make sure that I'm going through reading to make sure everything's factual, getting multiple eyes on it. If I don't upload enough context to Jasper, sometimes Jasper may come up with a stat that's not completely accurate. So I think because of that also since I've never had that mindset that AI will be perfect, I've never had those expectations and so I do go and make sure that my content's factual and then most importantly just aligned with our brand tone.

Cailin: I love that. And I'm seeing someone in the chat talk about storytelling and creativity and that kind of being a central component of their work. And so Sharon, I hear you there.

So I know Chris is going to touch on how she kind of uses Jasper from a storytelling and kind of narrative component of building case studies. They need to be super personable customer to customer. They have their own unique value propositions, they have their own unique solutions that they're trying to achieve in adopting Jasper.

And so excited for Krista to dive into that a little bit further. And so if you haven't attended any of these webinars within this series, essentially we're peeling back the curtain. So we bring on one of our own internal employees to come on and kind of teach you how they use Jasper themselves in their roles.

And so of course Chris sits in customer marketing and I think her main focus today is going to be on case studies. And I'm seeing some other things in the chat regarding summarizations and transcripts. And so Chris will definitely touch on that in her process, but don't want to steal any of her spotlight.

And so I'll have Karissa go and demo and I will be working through the chat and the Q and A. So if you have specific questions you want me to answer, if you want Chris to answer that live for you, go ahead and put those in the Q and A or the chat and I would love to address those for you. But Krista, I'll go ahead and let let you take it away from here.

Live Demo: Carissa’s Case Study Workflow

Carissa: Amazing. I'm excited to show you guys my process and actually pop into the app. A quick caveat that I want to say that I am just reading through the chat is that some people are using AI in very different ways and just want to reiterate that this is not a one size fits all process.

And so I'm seeing someone in the chat saying they generally write the first draft themselves and let Jasper improve it rather than the other way around. And I think that's a great way to use AI. Also, if this process I'm about to show you doesn't work necessarily for you, then I would say as long as AI is helping you cut down the time it takes to get your content from start to finish, I don't really think that there's a way that's better than the other.

So I would say that's another great way to use AI. Write the content yourself and then let Jasper edit it or whatever AI tool you're using. So either way, great way. Just wanted to say like there is no exact process. Everyone's still learning and I think that it's great to see people in the chat kind of building off of one another and helping people learn new use cases.

But with that being said, I am going to start sharing my screen and pop into my Jasper application so that I can show you guys how I personally am using AI to build out these case studies. So I'm inside of my Jasper application right now and the first thing I really want to do before generating My content is configure my account. If you are an existing customer with us, you'll hear us zone in and hone in on brand voice over and over again because this is how you're going to get your content to actually sound like your brand.

So navigating to this brand voice section right here, I'm going to open up Voices and I want my content and my customer stories to sound like my existing stories. I don't want them to sound like just our blogs or even our emails because our customer stories have a very niche way of writing. If we hover over this eye, we can read that our brand's tone is professional, confidential and solution oriented and has a really strong storytelling approach to create compelling narratives.

So that's our customer story voice. And I want to make sure I get it right and use that tone in every story moving forward so that they're all aligned. They all sound very similar in the kind of tone in this in the content.

So the way that I add that voice is by navigating to this Add voice button up here and I can either add text, a file or a URL of some existing content. So for example, if I go to my Customer stories landing page, I can take, let's say this awk bank story and if I like the way that this one is written, I can just simply copy this URL, paste it into Jasper, and then label this Jasper Customer Stories. And then once I click Create Voice, that will ensure that Jasper comes up with a custom brand voice for me that I can use to make sure that all of my content is factual and consistent.

So that's Voices. The next step of configuring my account. What we call our brand personalization suite consists of this next pillar, which is called Knowledge Base.

And knowledge is where I'm going to upload any facts about my brand. So this is where we store audience information. Like Personas, we store our product updates and information. If I'm writing a newsletter, I'm probably going to want to actually include some information about our products and our new product announcements so that I can actually include factual content in my emails for my customers.

And then for case studies, the thing I always start off with is the transcript. So in whatever recording software I'm using, I'll download that transcript and then upload it as a PDF, very similar to Voices. All I have to do is click Add Knowledge and upload my content as a file, text or URL and then Jasper can read this full transcript.

And so what I've done is I uploaded this merge transcript, which is an agency that we actually recently just published. So if you go to our customer stories page, you'll be able to read this merge story right here. So this is my real process of how I created this.

So again, I just uploaded this transcript and in to Jasper right here. So you can see that this is a conversation between me and the merge Senior Vice President of operations. So if anyone has questions about knowledge or voices, happy to kind of dive deeper into those aspects.

But once that is all configured, that's when I'm going to go and actually start building out my analysis. I'm going to start building out my outline and then I'm actually going to build out the full first draft. So going to my home I can scroll to this recent piece of content where I just created a blank document of my merge story.

So the first place I'm going to go is inside of chat. And quick caveat, the reason I like to use the document editor is because I can access chat remix in the create panel all inside of one place so I don't have to down scroll, switch between all of my tools. They're all hosted in this one space for me.

And I'll focus pretty heavily on chat and remix today. But chat is where I like to do all of my analysis, building out outlines, my research, my ideation. I find that chat is a really great place to do all of those.

And so the first thing I want to do is use this file icon and that's where I can upload pieces of knowledge. So I can upload this and I can say I want to upload the merge. Oops, let me just try that one more time. I'll go to case studies and I'll scroll for that merge transcript and then I'm applying that to my chat and then I'm going to use the prompt to analyze the transcript provided.

So I'll read this prompt for you guys. I have it saved because I use it pretty often. It's just saying to analyze the interview transcript provided and identify the challenges faced, the solutions employed and the outcomes achieved.

So a pretty typical CSR analysis. And then I'm going to identify the core message of each section and summarize it and be creative and identify patterns that could be useful in my storytelling. And then if I want this analysis written in my brand tone, I can select my voice using that megaphone icon and search for my customer stories voice and save it here.

And you'll notice that my voice is automatically saved in my document side and in my chat side and then I will send this off and I will watch Jasper come up with this analysis for me. So like I mentioned, this is a step that I think really enriches my personalization because I'm able to really make sure that each customer has a unique kind of narrative of how I'm writing their story. Awesome seeing some people already blown away.

So I love to hear it and love to see new ideation here. And this is great. This is exactly what I wanted that Jasper is producing for me on this left hand side.

And so I can see that the challenges faced were kind of initial hesitation around exploration, there were some operational concerns, ethical and privacy considerations. But then the solutions were the pilot, the AI community building inside of Slack, how they developed ethical AI policies and then the outcomes achieved were time savings, employee empowerment and ethical AI integration. I think this is so great. That's exactly what I wanted.

And now that I have this interview transcript kind of summarized, now is when I can start to build on my outline. So like I mentioned, I like to do my outline as well inside of chat. So I could just give Jasper a prompt like based on the analysis above of how Merge is using Jasper, can you help me create a structured outline for a compelling story that emphasizes their customer journey and transformation?

And I have a few typos, but it's okay, Jasper can look beyond that and then I can send this off to Jasper and just kind of get a grasp of the outline of the full story that I'm wanting to create here. I think that having a really strong outline is the basis of any great story. So the better kind of grasp I have on the structure of my content, the better that my actual full output will be in return.

So there we go. That is amazing. I could even create the full draft based on the outline directly inside of chat and but I want to actually use the remix feature in just a second because that's where I find is just the best outputs for creating my first draft.

But looking through this, this is great. I'm seeing just a very detailed section on the outcomes, the solutions and the challenges which is exactly how I want my full story to be structured. And then something really neat that I could do is add this to my knowledge base directly from chat so I don't have to copy this, go back into my knowledge and then add it there. I can do that directly right here and say from text and Label this merge CSR + outline and then tag that as customer stories, which I've actually already done.

So now that I have that saved I can go into Remix now that I have that first outline and I can use Remix to further flesh out the narrative based on these key insights. Build out that first draft, which then I can use for further refinement and enhancement. So let's move on to Remix now. Remix is a great tool. I might need to refresh my browser for just a minute and so Remix is a tool that I like to use for repurposing my content. Unlike chat where I'm kind of doing my own prompting, Remix takes existing content and just reformats it in a new way for you.

So this is where I like to upload existing case studies and turn them into LinkedIn posts or taking product announcements and reformatting them into full emails that I can use for updates for my customers or for our product newsletter. I can also go in here and take that CSR outline and tell Jasper that I want a full first draft of how my company is using Jasper and finding success. So I have another saved prompt because I use this so often.

So I just have it saved somewhere really accessible so that I can use this prompt every time I generate a customer story. And I'm simply going to say repurpose this challenge solutions, results analysis and outline from my interview into a case study of how merges using Jasper and finding success. My audience responds to a genuine narrative. I find that that really helps guide the tone of my content and make sure that our voice is authentic and urgent. I also want engaging header ones and header twos throughout.

So I want some subsections and I want you to organize the case study through the lens of challenge solutions results and then ensure that it's written with the audience first language. So I don't want it to be too Jasper heavy. I want to make sure this is a story of how my company or the company we're partnering with is finding success fueled by Jasper.

And then for each piece of roi, elaborate on what the customer can now do with that time back because no one wants ROI just for the sake of roi. Everyone wants it to do more. Then I'm going to select my tone of voice on the right hand side using that brand voice icon and I can click generate.

So again, this is not a one size fits all process. I definitely could have built this out and use this prompt inside of chat. This is just the workflow that I really like to use to make sure that I am creating the best content possible.

But I have many customers that are generating their content in the create flow or inside of chat and so whatever is working best for you or if you want to use AI more for the editing and refinement part of your process. That is also a great workflow. But I'm going to check the chat and see how we're doing there.

Cailin: Caitlin, if there's any questions so far, I'd love to kind of go and answer anything so far. Yeah, I think everyone is just blown away and so excited by what you're doing. I've been copying and pasting your prompts in the chat. Everyone I think wants to try out those exact same prompts and so super helpful there. I think Remix has definitely opened some eyes. I think that's a new feature customers are seeing for the first time.

So that's fantastic.

Q&A: Tips, Tricks, and Customer Questions

Cailin: The only question maybe that we haven't answered you touched on it a little bit at the beginning in terms of knowledge, but someone asked about your specific maybe tips and tricks you have for specifically adding a webinar transcript. I thought you'd be a perfect person to ask because we do webinars every day and we do add transcripts to your knowledge base. So what would be maybe a helpful prompt or what would you include in a prompt when you're asking Jasper to look at a transcript, whether you're summarizing it? I don't know. Lexi, if you want to repurpose it for an email, would love to know more about your use case, but she wants to know your specific tips and tricks for adding a transcript and prompting from there.

Carissa: Yeah, that's a great question and something that Kaylin and I actually do. If we're writing follow up emails from our webinars and we want to summarize that content, this is something that we actually do very often. So very aligned on that.

But I would say that my best tip would be go back into chat, use this little file icon to apply your knowledge. And let's say I'm not sure if I have an existing webinar in here. We have a lot in there, but I don't know if we have a transfer. We'll see. Let's just say that I wanted to use I'll just say this case study as context and then I can apply that to Chad and let's just pretend that's a transcript. Something that I could do would be to say based on the transcript attached, that's always good to use in your prompt to make sure that you're kind of calling upon what the knowledge asset is.

So I'm saying based on that transcript, summarize the main takeaways that's what I always like to say. First takeaways and generate a follow up email on how this webinar and the content involves can impact my audience. And then I always like to say who my audience is.

So of marketers. So that's kind of an example. I would say the main things to include would just be kind of specifying what your knowledge item is, what you want Jasper to do, who your audience is, and then any other context you think would be relevant to add inside of that prompt is a great place to start off in.

And I mean like I mentioned earlier, you can use this in chat, this prompt, you can use it in remix. You could even go into our Create flow and search for the exact template you're wanting. So let's say that I am writing a follow up email. I can go into this email template and write this, I'll just say content share email and I can give Jasper guidance on kind of what the topic is and then add my knowledge item as context in this template.

So create is a more structured way to generate content. And I would say if you know exactly what kind of asset you want used and you want to just fill out a series of questions that Jasper will ask, that's a great time to use Create. Remix is great for kind of repurposing existing content and then chat is great for things like ideation, brainstorming and even building out first drafts sometimes.

So a lot of different avenues you can go with that functionality.

Cailin: Perfect. I think that hopefully that answered the question and I know there were so many questions on prompting. So I also, Chrisa added Krissa was actually the person who created this and added this to our website.

So you can definitely give her a shout out here. But I went ahead and dropped our non gated AI prompt library in the chat as well. So if you're trying to figure out the different prompts and kind of the flexibility of prompts you can do with generative AI.

And that's a non gated resource with over 500 prompts that we've curated for you. So you can copy and paste those prompts directly inside of Jasper chat and Jasper will be able to give you an incredible output. So if you're ideating through how you could even use generative AI, go ahead and do that. I'm seeing some excitement about that. Carissa, there's a question here on ways to upload a document in chat.

And so kind of a twofold question, do you want to go ahead and kind of go back again and show them how you would apply knowledge in chat and should, since we're demoing out of a newer experience in Jasper, maybe highlight the megaphone icon or kind of what that is and how they would think through applying knowledge in their instance.

Carissa: Definitely. So like Kaylin mentioned, this is our brand new ui, so it's available for all new customers as of last week. If you're an existing customer coming very soon, our engineers are actually at a hackathon right now working hard to implement this for everyone.

But if you are an existing customer, instead of that file icon at the bottom of your chat, you'll see a little megaphone icon. And if you select that megaphone, you can add voices and knowledge. But if you're in our new chat experience, like what I'm showing right now, you can add voices through the top right here and knowledge through this little file icon.

So that's kind of the difference right there. And then also seeing someone ask in the chat of the prompt library does not live in your Jasper profile. So as of right now, you do have to go to our website if you want to use our prompt library.

But another thing our engineers are working on is getting an integrated prompt library in app so that you can scroll through prompts that you've saved and other great prompts based on your industry. So that is also coming very soon. For the person in there that was hoping to find that.

Cailin: I love it and it looks like someone's giving Jasper a prompt to follow your transcript and summarize what you did. So I love that use case. Very translatable. That's perfect.

Carissa: Amazing. Any other questions over what I've done so far before I kind of move into the next steps of editing content.

Cailin: Happy to go. Yeah, everyone is very lively, so any questions at all, please feel free to drop them. They've been incredible so far and I know Krista is eager to answer those for you, so.

So don't be shy. No question's a bad question. I know there's a question coming in, Chris, if you see it about engagement of communication with generative AI.

So if you want to touch on that, that could be a good one.

Carissa: Definitely. That's a great question, Debbie, of how you kind of. Or how I approach people who are skeptical or don't want to look into it. I think that we were even seeing that kind of a few months ago of these huge corporations were still really hesitant to adapt AI. I think in terms of our B2B space, in terms of like marketing to these mega corporations, I would say a lot of them are kind of coming around because the narrative has been, well, adopt AI or you'll be behind, which I am also not super aligned with because I think that people get overwhelmed by that, of having all this pressure to adopt AI.

But no one is kind of guiding them into how they can adopt AI. So I would say that my approach and specifically communicating with those customers is letting them know that they are a partner with us and if they choose to be a Jasper customer, we will be their guide through this all. Kaylin actually just sent a resource that I send all the time, which is our CMO guide to adopting AI.

So we have tooling and we have resources that really hold your hand and kind of walk you through every step of what you need to do and how to adopt AI in not just a way to be impactful, but in a really ethical and structured way. And I think it's just important to emphasize, hey, here's what AI can do for your brand beyond just saving time. Here's where you can reinvest it. Here's where you can actually find ROI as a whole for your company.

And so that's what I really tried to focus on in my customer stories. And then I also just tried to reiterate that if you choose to partner with us, we really make sure that you are handheld through the whole process.

Cailin: Love that. And I love Ben's comment too of starting with something silly and kind of lowering the stakes of, oh, this is what generative AI is. It's easy communication. I think that's a great point. I know Chris and I, we think through sometimes of outside of our role of like case studies and emails and all the things we have to create. It's those things in our job that we don't want to do. Like what are those things we do every day that we hate doing? Is it doing reporting and creating summaries from a white paper we sent out as a company and we're trying to understand what it means. Little things like that could be a great way to start adopting AI too. Like outside of building these content creation assets, what are the things you hate to do in your job that Jasper could help you with? Is it summarizing? Is it reporting so you can always start small and scale out big? I love that.

Carissa: Definitely. I love that call out.

Cailin: Awesome. These are great questions. Everyone I know loving all of these. I see a question here too, Chris. I think you're going to be touching on it in terms of sharing content with other people within the team, but I know there was a question on what if someone doesn't have access to Jasper yet? How would I share content I create in chat or in a document what that looks like?

Carissa: Yeah, that's a great transition to this next part of my demo which is editing and then collaborating on content. So if I click on this chat once, I can get a greater view of my full piece of content. And like the person in the chat mentioned, to share your content, if they don't have a Jasper license, you will still have to just copy and paste this all out into a Google Doc or Word Doc or wherever you're storing your content.

But if they do have a Jasper license, I can really easily just click this Share Document button and I can share this with, let's say Kaelyn and even make it public to my full workspace and share this with her so that now Kaylin can kind of come in and she can edit alongside of me in this and leave me any comments. I have two really great editing features that I do want to show you just to make your content editing process even easier. And this first one that I love using is called Highlight and Ask Jasper.

So if I just simply highlight this paragraph and click Ask Jasper, I'll notice that a few different functionalities pop up. Like improve writing, which just simply makes my content sound better. I use that on every single email I write just to make it sound even more professional. I can change the tone to another brand voice. I can change the length and make this content more expanded and expand on the narrative or slim it down. I can even repurpose this introduction to a Facebook post or a LinkedIn post super easily. Since Jasper is built for marketers, Jasper knows pretty much every marketing structure out there and I can even translate my content into a new language.

So let's say I want to just build out this narrative in this introduction a little more and simply make that longer. I can easily click on that button and have Jasper expand and then I can either click Replace or I can use this drop down arrow and either insert it below or copy it. So if I click Replace, you'll watch Jasper replace that right there.

And then if I go to the Tools section in the top right corner, I can see I'm already at 587 words and it's about a two minute read. So that's the first editing feature I love to use. The second you'll notice is this floating point plus icon I like to explain the difference between Highlight and Ask Jasper in this plus icon is that the Highlight Ask Jasper feature is great for reformatting and restructuring existing paragraphs in my content.

But if I want to build. Net new content, that's when I like to use this floating plus icon. So I could use this plus icon and say generate three distinct bullet points on why integrating AI in an ethical way is vital for marketers and then send that off using that arrow icon. I could also use that floating plus icon to say build out five more paragraphs based on the paragraph above. Or create a new LinkedIn post kind of summarizing the entire blog above. What Jasper does is looks at the context above your cursor to create net new content when using this plus icon. I could even say to Jasper, okay, generate a new and more engaging subheader for the title above. Or I could say generate five more new and engaging sub header ideas for the title above and have Jasper come up with new ways to write that content.

So maybe instead of strategic implementations, I wanted to write about customized AI applications for tailored needs. So that's kind of an example of how I can use Jasper to come up with more ideas based on that content. So those are kind of the two main ways I find really helpful in editing my content. I probably use that floating plus icon the most when just coming up with new subject line ideas for my emails or new title ideas asking Jasper to expand on my content and add in some bullets or main takeaways of my content.

And then the very last thing I will do is click on this Style Guide button and just know that Style Guide is only available on business plans and you can set up your style guide under that brand voice pillar. But when I click on this, this is how I can make sure that Jasper follows all of my stylistic guidelines. So you can see that we always replace numbers by spelling it out. We always use Oxford commas, really specific stylistic changes. I can just go ahead and click Apply and Jasper will make those for me. I can also create terms rules like we are Jasper, not Jasper AI.

So if I had Jasper AI listed anywhere, Jasper would automatically replace that with my Style guide by clicking on that button right there. But that is kind of my full process for ideating a case study and building out my first draft and then editing it. The very last thing I would probably do is go into remix now that I have this full story.

And that's when I like to go and repurpose my content. I really believe in working smarter, not harder. So if I can find ways to use existing content and transform it into something new so that I don't have to reinvent the Wheel, I will easily take it up on that.

So now that I have my full case study, I could go into Remix and use my merge story as a knowledge asset. So actually let's go ahead and go to and I can use this story that I've already published on Merge. This is the actual case study I built. I could go into Knowledge and click add the URL and say merge case study. Oops, Jasper automatically names it sometimes so I can go retype that and then tag this as case studies.

And Jasper I like to use tags to kind of organize my content and then click add to knowledge base. And now if I go back home, go into this document, I can now go into remix and use that story as knowledge and tell Jasper repurpose this existing story into a full LinkedIn post highlighting merges success with Jasper and I'm going to change the tone of voice here to my social media voice, which is a little bit different than the customer story voice, just so that I can make sure that Jasper follows how I sound on LinkedIn and then that's when I can go ahead and click generate. So this is something else I do pretty often and my content creation process is repurposing my content into LinkedIn posts, into emails, highlighting customer stories. I include a customer story in every newsletter I send out once a month.

So that's something that I always do inside of Remix is give Jasper context and I can repurpose it for our newsletter. But this is great. It's a little bit long, I would say.

So maybe that's when I would want to go ahead and use this highlight and ask Jasper feature and click change length to make it shorter because I don't want it to be too long on LinkedIn. So that is how I would go about kind of slimming that down a little. And then I can click replace and let's make this a header one just so I can organize my content and I can do that up there with the styling bar and make this a header one. Awesome.

But yeah, this is looking great. Now I have my full LinkedIn post and my full case study all within this past hour of just chatting with you guys. So you can see how much time it slimmed down of doing that analysis, getting my full draft published. Definitely would have spent some more time editing it versus just the hour I spent on this call with you all.

But that I think is kind of my full process. So would love to kind of go in and answer any questions that anyone else has.

Cailin: That's all I had for the demo Portion I think there might be a few outside of people just being so excited about what you just showed. So I am seeing so much excitement in the chat. Two things top of mind Krissa I'm seeing is someone asking about voices in Jasper. Someone was wondering where you were pulling all of these voices from.

And so Carissa essentially gave Jasper high performing assets that we have for case studies social post blogs and those are the voices we're using. But someone specifically on the topic of voices asked if you have maybe a specific keyword or phrase that you include in a voice to tell Jasper to maybe not use wordy language to avoid adjectives, how to kind of bring and kind of tone down Jasper's style a bit and if you have any best recommendations or tips tips there definitely I would say step one is to make sure that the content you're uploading is not kind of too wordy in any way and it's not flowery.

Carissa: Because if you are uploading existing assets to Jasper that maybe are even the slightest bit flowery, Jasper will kind of really zone in on that. So that's why for example, our customer stories are going to be much more storytelling. But our blog tone is not super wordy. It's pretty straightforward and to the point.

So by uploading really high performing blog assets, that's how I'm able to make sure that my blogs aren't super wordy. But then if I'm still getting outputs that are really flowery and I know that I've uploaded not flowery context, what I can do is use this little three dots icon and click edit and I can say ensure this tone is straightforward and something my boss discovered that I love to use now is and uses straight brevity or smart brevity, sorry. And I can say make it professional. Whatever kind of direction you want to add, you can always go in and create some further guidelines here.

And not flowery are some examples of words I would include to give Jasper further guidance. And then like Kaylin mentioned, I've done a lot of the work on the back end prior to this webinar making sure that I have a tone for every single marketing channel that we have. This is because our plan allows for unlimited voices.

But you can see we've gone in here and we have a webinar voice which to create this I uploaded existing transcripts for our email drip sequence. I uploaded really high performing emails we've done for our product newsletter. I uploaded existing newsletters we've written. I have our CEOs voice in here where I just took some of his Slack messages and created that one.

So Kaylin and I have done a lot of work on the back end configuring our account with high performing assets for each marketing channel.

Cailin: Amazing. If she didn't fully answer your question, let us know. But I'm seeing a lot of things CEO in a box. Yeah, exactly.

So we get some mimic sounds of other people. One more question Chris, that I thought you could maybe touch on because I know you've sent out emails to our customers about this before and definitely fully answered. Perfect is about image generation in Jasper.

So kind of walking through, how could you add maybe an image to the case study you just created or an article you're working on? What it looks like to create and edit that directly from a document would be fantastic.

Carissa: Definitely. So I just went back into my document I was already working in and we actually have some new editing features available. So if I click on this image button right here, I can either enter a prompt to create an image with AI, but I would say that the workflow I typically use instead is actually going to this unsplash button which is free royalty free images that are available to use.

So I could say something. Let's say that I wanted to use a picture of people working at a desk or something like that. Jasper would be able to search for me and find let's say I like this image right here and then I can easily enter that and it again is completely royalty free.

And then if I need to do any kind of modifications to this image, I can click this edit icon and I could do things like make it square. If there was text on the image, I could remove it, I could upscale it, I could remove the background. If it was a picture of someone and I wanted to change the background, I could use this replace background button.

So there are a lot of different avenues I could go in editing this image. I would say that for the purpose of customer stories or even our email campaigns, I'm typically just kind of leaving this image as is. I'm not doing a ton of modifications to it and I always just use those royalty free images from unsplash.

So really helpful that those are now integrated in app.

Cailin: Love that I'm seeing everyone very excited about that, getting questions on if these image options are available for current customers. So seeing that here and seeing questions about alt tags on the images in Jasper. So if you want to touch on how you would kind of think through oh, I had this image, how would I create an alt tag that being an Instruction you have to give Jasper maybe definitely.

Carissa: To answer those two other questions. Yes, these are available for current customers. I believe some of the editing features are only available on business plans, but I believe there are still a few editing features for all customers.

And then to answer that question of if these images are AI generated, no, if you use this text to image feature they are AI generated but if you use this unsplash version they are actually sourced from unsplash.com and they are real pictures that people have taken. And then in terms of creating alt tags, what I would probably do is use this floating plus icon and tell Jasper to create some alt tags and a meta description for an image of a person working on a laptop at a desk and then send that off. Jasper actually won't be able to like look at that image, so I would have to use descriptive language to describe what that image is about though.

Cailin: Awesome. Perfect. Looks like you answered every question. Krista. I don't know how you did it, but I'm super impressed. If anyone has any final questions in the last few minutes, we'll go ahead and give everyone a second to do that.

Closing and Additional Resources

Cailin: Chris so what I ended up putting in the chat for everyone was our Jasper Academy. And so I know at the beginning of the call there were questions on where can I attend a Jasper 101? Where can I go to more webinars.

And so in our Jasper Academy it's a completely non gated resource meaning whether or not you're a Jasper customer, you can create a Jasper Academy login. The only caveat is your Jasper login will be separate from your Jasper Academy login. Just use your Jasper email or your company domain email if you don't have an account and you will be all set. If you click on webinars live and on demand you'll see get started. We do those 30 minute get started calls every Monday through Thursday morning.

So if you want to learn live you can learn live. If you can't attend live you can get the session on demand if you register and then we do get specific calls. And so I will be live in an hour after Chris said. This will be hard to follow but I'll be doing a webinar on content marketing and SEO today and Carissa will be working through social media marketing tomorrow afternoon.

And so we do those marketing workshops specific to roll in our most common use cases in Jasper to help you. So we do these for you. And so that's the whole goal of us doing these webinars weekly and so seeing some questions on the links for those I went ahead and put in the Jasper Academy direct link in the chat. If you go ahead and access that and create a login, click on webinars live and on demand and you'll get all of the webinars for the month of July so you'll kind of get everything you need. Sign up for as many as you want, they're completely free. We want to help you, we want to answer your questions so hopefully that will be an incredible resource for you all moving forwards.

And Carissa, it looks like you are getting tons of love in the chat here which I love to see.

Carissa: I know it makes me so happy to just make sure that people know about all the resources we offer. I think that's something that really sets Jasper apart is just the amount of educational content there is, which is a huge thanks to just really hard working team members here. So really happy to hear that those are wanted and needed. Definitely recommend checking out the link that Kaylin sent as they are all free resources for you to just uplevel your AI skill set.

Cailin: Awesome. Perfect. So what we will do everyone is we'll make sure we'll get you this recording.

So we'll send you this recording. I know I'm seeing some questions about resources so I know we dropped our prompts library, our academy so we'll make sure we get those for you as well. But we do webinars all the time. We would love to see you again, get to know you all a little bit better, maybe in a smaller setting.

So definitely make sure to sign up for webinars. Carissa, thank you so much for joining us today. I know what I can see in the chat is everyone learned a ton from you. We really appreciate your time. Hopefully we're all going to be writing more content for more use cases now.