The ROI of Jasper: How AI-Powered Content Pipelines Unlock Marketing Transformation

Today’s enterprise marketing teams don’t just need more content — they need scalable, repeatable systems that can fuel entire campaign engines. Content isn’t a commodity; it’s the backbone of marketing transformation.

In this exclusive webinar, guest speakers Lisa Gately (Forrester Principal Analyst) and Sean Owens (Forrester Principal Consultant) will join Jasper CMO Loreal Lynch to unpack how leading organizations are rethinking their content pipelines with AI. Together, we’ll dive into the findings from a newly released Forrester Total Economic Impact™ (TEI) study commissioned by Jasper and explore how AI for content is actually AI for marketing at large.

What You’ll Learn

• Why content bottlenecks are the #1 barrier to marketing scale — and how AI can eliminate them
• How marketing leaders are shifting their mindset: from “AI for productivity” to “AI as a growth driver”
• How enterprises are building repeatable, AI-powered pipelines that support briefs, emails, landing pages, ads, and global campaign variants
• How a composite organization representative of interviewed customers with experience using Jasper have achieved real bottom line impact, including: 
  
  • 342% ROI over three years
  • $2.6M in net present value
  • <6-month payback period
  • 50% reduction in time spent on content creation and reviews
  • $1.1M in avoided outsourcing costs
    
    

You’ll walk away with fresh research, practical examples, and a new perspective on why AI-powered content is not a side project — it’s the future of modern marketing.