AI Meets Personalization, a Conversation with McKinsey in Cannes

For years, marketers have worked hard to make personalization a reality, often hitting roadblocks along the way. Manual workflows, limited insights, and the pressure to connect with various audiences in a meaningful way left even the best teams coming up short on true, one-to-one engagement.

Now, marketers have new technology on their side, opening up a whole host of questions: How is AI reshaping personalization? What does it take to balance scale and relevance? And how can marketers use AI in a way that unlocks their true potential to create meaningful connections? 

Explore these pressing questions and more in a fireside chat at the Jasper Cabana at Cannes Lions 2025. Eli Stein, Partner at McKinsey, and Loreal Lynch, CMO at Jasper, discuss insights on how enterprise marketing teams are effectively driving personalization at scale.

In just 20 minutes, learn:

• How the latest AI advancements transform personalization from a game of "Mad Libs" to creating inspiring content at scale.
• The critical role data-driven insights play in building personalized campaigns that cut through the noise. 
• How to rethink workflows to seamlessly integrate AI and unlock efficiency, creativity, and growth.
• An example of how leading brands already use AI to enhance both customer experiences and marketing ROI.

See how AI can transform your approach to personalization and human connection. Access the on-demand session now.

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