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LinkedIn's Steve Kearns on AI, Brand, and the B2B Marketer’s Moment

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Upcoming

June 17, 2025 11:00 AM

 EST

LinkedIn's Steve Kearns on AI, Brand, and the B2B Marketer’s Moment

Live from the Jasper Cabana at Cannes Lions 2025, discover how AI and authentic brand building intersect in today's fast-paced B2B landscape.

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Meet the speakers

Esther-Chung

Esther-Chung

Head of Communications and Content, Jasper

Steve Kearns

Steve Kearns

Global Head of Content at LinkedIn Ads

What we'll cover

With AI reshaping the marketing playbook at breakneck speed, it’s easy to feel uneasy about the future, wondering how to stand out when technology can level the playing field overnight. But in the midst of all this change, one thing hasn’t shifted: authentic brands and genuine, one-to-one connections still fuel real success. 

Live from the Jasper Cabana at Cannes Lions 2025, Steve Kearns, Global Head of Content at LinkedIn Ads, and Esther Chung, Head of Content and Communications at Jasper, unpack the critical intersection of AI and brand in today’s fast-paced B2B landscape.

Discover how the smartest marketers are leveraging AI all while keeping human connection at the heart of their efforts. In just 25 minutes, learn:

  • Why brand building is more vital than ever in B2B where everyone has access to the same tools and scale. 
  • How AI-powered strategies are transforming engagement, personalization, and efficiency for the modern B2B marketer
  • How to keep your campaigns innovative and impactful as the expectations of B2B buyers continue to grow. 

Access this insightful conversation whenever it fits your schedule and discover how AI can elevate your marketing while keeping your brand strong. 

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Replay

June 17, 2025 11:00 AM

 EST

LinkedIn's Steve Kearns on AI, Brand, and the B2B Marketer’s Moment

Live from the Jasper Cabana at Cannes Lions 2025, discover how AI and authentic brand building intersect in today's fast-paced B2B landscape.

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Meet the speakers

Esther-Chung

Esther-Chung

Head of Communications and Content, Jasper

Steve Kearns

Steve Kearns

Global Head of Content at LinkedIn Ads

What we covered

The era of AI hype and experimentation is over. Enterprise marketers are under increasing pressure—not only to adopt AI solutions, but to deliver measurable ROI. With agentic AI on the horizon, how can enterprise marketers stay ahead of the competition and the next wave of innovation?

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https://www.jasper.ai/resources/webinars/ai-brand-b2b-marketers