'The "o" is for omni' and other things you should know about GPT-4o
OpenAI recently announced its new omnimodel, GPT-4o. Let's talk more about what that means.
The Biggest AI Insights from Hubspot’s 2024 State of Marketing Report
Learn how AI is revolutionizing marketing strategies and productivity in our roundup of the biggest AI insights Hubspot's big report.
The EU AI Law Just Passed — What Marketers Need to Know
The world's first AI laws just passed. Find out more about specifics of the historic ruling and how they might impact your team.
Revolutionizing Retail: How Adidas Utilizes Jasper for Success in B2B
Learn how the retail giant ran a Jasper pilot program and launched the platform in the business.
How to Edit AI Content: 9 Tips for Adding a Human Touch to AI Outputs
Make sure your content always meets high standards with these tips for editing AI-generated content.
The Paradigm Shift in SEO: How Marketers Can Prepare
Hear what these two leaders have to say about the exciting (and sometimes scary) new era of SEO.
Harnessing the Power of Jasper's Tone and Knowledge API Endpoints
Learn more about how Jasper's Tone and Knowledge API endpoints can personalize your marketing content even further.
How Jasper’s CMO Uses Jasper
Learn how our head marketer quarterbacks the team from inside Jasper.
The Future of Marketing with Zapier’s CMO: Demand Creation Over Demand Capture
AI's influence on internet search has reshuffled marketing tactics. Zapier's CMO offers predictions on what's to happen in 2024 and how to prepare.
How To Prepare Your Marketing Team for the Paradigm Shift in Non-Organic Blog Traffic
Search engine changes are shaking up non-organic traffic. Find out how to get your team ready for them.
How Sage, A Global Media Publisher, Uses AI
From transparency to dispelling team members' fears, find out how Sage's large marketing team addressed major concerns during their AI adoption.
AI Meets ROI: Performance Data in AI Is the Missing Link for Marketing Leaders
AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.
Musings from an MIT Study: Navigating the Intersection of Human Creativity and AI in Marketing
The study found that AI-generated marketing content can rival or surpass human-created content in perceived quality and effectiveness.
What Marketing Leaders Actually Need From AI in 2024
Experienced marketing experts share what AI needs to deliver maximum ROI this year
Establishing an AI Council for Marketing Teams: A Speech From VMware
The founder of VMware’s AI council walks us through how she created the group at the cloud computing company.
Interoperability Basics for Enterprise AI Users
Jasper’s Head of Platform Engineering explains some of the nuances of interoperability in AI and why it’s important for enterprise marketing teams.
Forrester’s AI Predictions 2024: What Marketers Need to Know
Forrester predicts a strategic shift in AI usage by marketers in 2024, focusing on data security, B2B, CMO essentials and more.
Understanding the White House's AI Executive Order: The Key Mandates and Release Timelines
Here's a detailed overview of the U.S. government's strategic roadmap for comprehensive AI integration and regulation across various areas.
