How Marketers Can Root AI Use in Strategy, Standards & Business Context

In today's AI-enabled marketing world, the success of enterprise marketing teams hinges on embracing and integrating AI into daily work. Marketing teams need AI technology that is built specifically for marketing use cases, as opposed to one-size-fits-all AI tools that promise to work across multiple departments or personal AI agents.

Why? In short, it boils down to one word, control. When it comes to AI, it's all about who's in the driver's seat. We can use AI to make big strides forward, but only if we keep a firm hand on the reins. The secret recipe to outsized productivity gains is rooting AI use in strategy, standards, and business context.

But how can teams stay intentional when it comes to AI? Join Stephanie Mencarelli, VP of Design at Jasper, and Meghan Keaney Anderson, VP of Marketing at Jasper, as they lead the audience through:

• an exclusive demo of Jasper’s industry-defining user experience, built with marketing teams in mind
• a framework on how to keep your AI use anchored in your marketing strategy
• a glimpse into impactful AI functionality that keep organizations like Harper Collins, Anthropologie, and VMware at the top of their marketing game

Save the date to join us live and learn more about what intentional AI use means for you and your team.

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