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March 27, 2024 9:00 AM

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Mar 27, 2024

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Intentional AI: How Marketers Can Root AI Use in Strategy, Standards, and Business Context

Save the date to join us live and learn more about what intentional AI use means for you and your team.

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March 27, 2024 9:00 AM

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Intentional AI

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What you'll learn

What we discussed

In today's AI-enabled marketing world, the success of enterprise marketing teams hinges on embracing and integrating AI into daily work. Marketing teams need AI technology that is built specifically for marketing use cases, as opposed to one-size-fits-all AI tools that promise to work across multiple departments or personal AI agents.

Why? In short, it boils down to one word, control. When it comes to AI, it's all about who's in the driver's seat. We can use AI to make big strides forward, but only if we keep a firm hand on the reins. The secret recipe to outsized productivity gains is rooting AI use in strategy, standards, and business context.

But how can teams stay intentional when it comes to AI? Join Stephanie Mencarelli, VP of Design at Jasper, and Meghan Keaney Anderson, VP of Marketing at Jasper, as they lead the audience through:

  • an exclusive demo of Jasper’s industry-defining user experience, built with marketing teams in mind
  • a framework on how to keep your AI use anchored in your marketing strategy
  • a glimpse into impactful AI functionality that keep organizations like Harper Collins, Anthropologie, and VMware at the top of their marketing game

Save the date to join us live and learn more about what intentional AI use means for you and your team.

Can't make it live? Register anyway and get the recording delivered to your inbox.

Meet your hosts

Meghan Keaney Anderson

Meghan Keaney Anderson

Head of Marketing for Jasper AI

Meghan is a marketing executive with twenty years of experience at the intersection of digital marketing, brand development, creative leadership, and product marketing. She's interested in tech, social impact and just about any action movie from the '90s.

Stephanie Mencarelli

Stephanie Mencarelli

VP of Design, Jasper AI

Stephanie is the VP of Design at Jasper. She is an award-winning & multi-disciplinary Design leader with extensive experience in leading cross-functional teams to deliver successful outcomes for organizations such as Spotify, Walmart, and InVision.

Webinar starts in:

Webinar replay coming soon!

Webinar sessions:

Session 1: 

From: 

March 27, 2024 9:00 AM

 EST

Intentional AI

Session 2: 

From: 

 EST

Session 3: 

From: 

 EST

Session 4: 

From: 

 EST

Session 5: 

From: 

 EST

All webinars & replays

Intentional AI: How Marketers Can Root AI Use in Strategy, Standards, and Business Context

Upcoming

Replay

Replay

From: 

March 27, 2024 9:00 AM

 EST

Mar 27, 2024

 - 

Save the date to join us live and learn more about what intentional AI use means for you and your team.

What you'll learn

What we discussed

In today's AI-enabled marketing world, the success of enterprise marketing teams hinges on embracing and integrating AI into daily work. Marketing teams need AI technology that is built specifically for marketing use cases, as opposed to one-size-fits-all AI tools that promise to work across multiple departments or personal AI agents.

Why? In short, it boils down to one word, control. When it comes to AI, it's all about who's in the driver's seat. We can use AI to make big strides forward, but only if we keep a firm hand on the reins. The secret recipe to outsized productivity gains is rooting AI use in strategy, standards, and business context.

But how can teams stay intentional when it comes to AI? Join Stephanie Mencarelli, VP of Design at Jasper, and Meghan Keaney Anderson, VP of Marketing at Jasper, as they lead the audience through:

  • an exclusive demo of Jasper’s industry-defining user experience, built with marketing teams in mind
  • a framework on how to keep your AI use anchored in your marketing strategy
  • a glimpse into impactful AI functionality that keep organizations like Harper Collins, Anthropologie, and VMware at the top of their marketing game

Save the date to join us live and learn more about what intentional AI use means for you and your team.

Can't make it live? Register anyway and get the recording delivered to your inbox.

Meet your hosts

Meghan Keaney Anderson

Meghan Keaney Anderson

Head of Marketing for Jasper AI

Meghan is a marketing executive with twenty years of experience at the intersection of digital marketing, brand development, creative leadership, and product marketing. She's interested in tech, social impact and just about any action movie from the '90s.

Stephanie Mencarelli

Stephanie Mencarelli

VP of Design, Jasper AI

Stephanie is the VP of Design at Jasper. She is an award-winning & multi-disciplinary Design leader with extensive experience in leading cross-functional teams to deliver successful outcomes for organizations such as Spotify, Walmart, and InVision.