What’s New in January 2026

We’re excited to introduce the January Jasper release, focused on helping marketing teams execute work at scale and prove real business impact. This release brings purpose-built optimization for modern search, Agents that execute research and setup autonomously, deeper alignment with your source of truth, and integrations that connect execution across systems.

Optimization Agent helps teams build content that performs across SEO and AI discovery

Search today rewards usefulness, not just keywords. Optimization Agent brings real search intelligence directly into the content workflow, replacing static checklists and guesswork while helping teams improve relevance, structure, and intent so content performs across traditional SEO and emerging AI-driven discovery.

• Optimize content for SEO, GEO, and AI-native discovery in one place. Optimization Agent is purpose-built for modern search workflows, helping teams improve relevance, structure, and intent alignment so content performs not just in rankings, but in AI summaries and answers as well.
• Shorten optimization cycles without rebuilding workflows. Instead of re-prompting or manually auditing content after the fact, teams can continuously optimize within Jasper, reducing time spent jumping between tools and checklists.
• Publish with greater confidence in search intent. By grounding recommendations in real search signals, Optimization Agent helps teams move past guesswork and ship content knowing it aligns with how search systems actually evaluate quality.

Agents execute research and setup as part of the workflow

Agents move Jasper from generating content to executing real marketing work. Rather than relying on manual setup or one-off prompts, Agents gather context, reason through tasks, and execute steps inside the workflow—so work moves forward with less effort and more consistency.

• Reduce manual research and setup. Agents pull in relevant context from your Knowledge Base, the web, or specific URLs before execution—so marketers don’t have to collect and paste inputs for every task.
• Autonomy with clear guardrails. Agent capabilities like Web Search and Knowledge Search are opt-in, visible, and governed—so teams know exactly how work is executed.
• Execute more completely the first time. By reasoning through inputs and filling context gaps upfront, Agents produce outputs that require fewer revisions and follow-ups.

Knowledge Base Connectors and Export Integrations keep content aligned and moving through your existing workflows

When content falls out of sync or gets stuck between tools, teams lose trust and momentum. This set of updates keeps Jasper continuously aligned with your source of truth and removes friction between creation and collaboration, so content stays accurate and moves smoothly into the systems where review, approval, and delivery actually happen. 

• Always create from the most up-to-date source material. Knowledge Base Connectors sync folders from SharePoint so changes to positioning, pricing, or strategy documents automatically flow into Jasper, including edits, new files, renames, and deletions.
• Reduce off-message and outdated outputs across teams. When Jasper consistently references the latest approved documents, teams spend less time correcting inaccuracies and more time shipping content that is ready to use.
• Find the right context without searching manually: Chat can now proactively search and attach relevant Knowledge Base content.
• Scale knowledge management without adding admin overhead. Connector-based syncing removes the need for manual uploads and version checks, making it easier for large or fast-moving teams to maintain a reliable source of truth.
• Move finished content directly into collaboration tools. Export integrations send Jasper-generated content straight into SharePoint, eliminating downloading, re-uploading, and version confusion.

And everything else: quality, control, and day-to-day improvements

This month also includes a broad set of improvements focused on the details that matter as teams scale. These updates help marketers produce more consistent outputs, collaborate with greater control, and adopt Jasper more confidently across teams and workflows.

• Create consistently on-brand content at scale. Style Guide now applies rules automatically at generation time, supports multiple guides for different brands or content types, and includes Custom Style Instructions so teams can define nuanced brand rules without workarounds or extra cleanup.
• Build and roll out Agents with confidence. Studio now preserves Jasper IQ best practices when duplicating Agents, supports controlled sharing for rollout, and simplifies setup.
• Create higher-quality images with Nano Banana: Upgraded image generation (Google Nano Banana) improves reliability and prompt adherence.
• Turn rough ideas into stronger prompts faster: The upgraded Enhance Prompt skill delivers more marketing-aware, specific suggestions.
• Scale Jasper securely and prove its impact. OAuth for the API improves enterprise readiness, admin and usage metrics offer clearer insight into impact, and platform upgrades ensure consistent performance as usage grows.

Explore the January 2026 release

Discover how this month’s Jasper release helps marketing teams drive measurable results and clearly demonstrate the value of their content work. From purpose-built optimization for modern search to Agents that execute work end to end, deeper alignment with your source of truth, and integrations that connect execution across systems, this release helps teams turn strategy into action with greater confidence.

Jump into Jasper to try these updates in your next project, and explore the Help Center to learn more about each feature and how to put it into practice.