Trusted Media Brands Scales Tailored Client Pitches with Jasper

The Challenge: Competing for RFPs in a platform-driven market

Trusted Media Brands competes not only with traditional publishers but also with digital platforms such as Facebook, Roku, and Netflix. In this landscape, prospective advertisers expect proposals that demonstrate both broad audience reach and a distinct point of view.

The request for proposal (RFP) process is highly competitive, requiring publishers to craft detailed, data-backed proposals with creative concepts and media plans that stand out. Winning new business hinges on creating custom, bespoke proposals at the pace and volume demanded by the lightning-fast RFP process. TMB’s marketing organization for ad sales was tasked with giving the sales team that edge. 

“Advertisers want scale, but also strong POV," shared Michael Boccacino, VP of Marketing for the ad sales team. "So how do we extract that? It’s a lot of data, and we needed help understanding the riches we had to work with but didn’t always have time to sift through.”

The team recognized that preparing for the future of ad sales could not wait. They needed to build an organization equipped to handle higher volumes of data and present robust narratives at scale that would resonate deeply with their advertisers.

The Solution: A sales enablement engine powered by Jasper

Trusted Media Brands partnered with Jasper to reimagine how marketing and sales collaborate on RFPs and client engagement. Jasper stood out for its purpose-built, marketing-trained AI and dedicated onboarding process that accelerated time to value.

“Jasper was the team who offered to spend the most time with us,” Boccacino noted, “educating us on LLMs and how they could impact our business. It was transformative in terms of how we thought about what AI could do.”

Jasper quickly became central to the TMB sales workflow:

• Custom data workflow: A custom workflow enables client and deal data to flow from TMB’s CRM into Jasper, allowing the team to synthesize insights and generate stronger, more tailored ideas grounded in real sales data.
• Canvas for analysis: Sales reps use Jasper Canvas to produce SWOT analyses, audience reports, competitor comparisons, and media plans in hours instead of days or weeks
• Custom RFP app: With Jasper Studio, the team built a workflow that turns client data into a draft proposal in as little as 10 minutes, providing a strong starting point for every pitch.
• Scalable insights: TMB's research lead now uses the platform to unify data and surface insights the team hadn’t seen before, elevating both internal strategy and client conversations.
• Impactful visuals: Using Jasper’s image capabilities, the team creates concept art for activations and campaigns to project what’s possible in the look and feel of a client’s brand.

With Jasper, the sales team now enters meetings more prepared and armed with insights drawn from the entirety of their data resources. Their expectations and capabilities around data have shifted; they now ideate and strategize with clients in real time, raising the quality of engagement they have with advertisers across their network.

“The fact that you can take so many different data sources and pull them together to get a really strong point of view from Jasper has been really transformative for us.” — Michael Boccacino, VP of Marketing, Trusted Media Brands

The Results: Quicker insights, stronger execution

With Jasper, TMB’s marketing team now arms sales with the insights, narratives, and proposals needed to compete at the speed of today’s market. The impact shows up across every stage of their workflows:

• Rapid RFP response: What once took a week or more now takes minutes, giving the team the agility to compete for high‑stakes deals.
• Deeper insights: Instead of walking into meetings with surface‑level talking points, sales reps arrive with synthesized analysis drawn from multiple data sources, enabling more meaningful client interactions.
• Streamlined planning: Media planning, one of the most manual and time‑consuming steps, is now partially automated for the first draft, freeing the team to focus on strategy instead of paperwork.

These outcomes represent a step change in how the sales organization operates internally and engages with clients. Meetings that once required days of preparation are now shaped by rich insights generated in minutes. The ad sales team enters conversations with a stronger grasp of client priorities, clearer points of view, and the flexibility to adapt during the discussion.

Looking ahead

With Jasper in their toolset and a commitment to continued transformation, Trusted Media Brands has built a sales operation designed to scale and evolve alongside new technology and market demands. They’re already looking ahead to new opportunities with Jasper, including exploring Jasper’s Agents to take on more of the sales workflow.

The aim is clear: Every proposal should capture the full scale of Trusted Media Brands’ audience while presenting a perspective shaped to each advertiser’s priorities. In a market where every pitch counts, Trusted Media Brands has redefined what’s possible—delivering scale, speed, and smarter client engagement.