Have you ever felt like you just don't have enough time to write a blog post? It's a common feeling, especially for business owners and marketers who also wear other hats. The good news is that there are some great blog templates out there that can help save you time.
In this post, we'll look at seven different blog post templates. So whether you're short on time, looking for some inspiration, or just want to create a winning blog post, these templates will help.
1. How-To Blog Post Template
How-to articles are some of the most popular pieces of content online and for good reason. People love learning how to do new things, and how-to articles or step-by-step guides provide valuable information that can help them do just that.
In addition to being popular with readers, how-to articles can also be extremely valuable from a marketing standpoint. They can help you build trust and credibility with your audience, and they can also be used to drive traffic to your website or blog.
If you include a call to action (CTA) at the end of your how-to article, you can also use it to generate leads and sales.
A great how-to blog post will:
- Break down a process step-by-step
- Include multiple subheaders for easy navigation
- Use language appropriate for the audience
You might offer additional content within your blog post to support accomplishing the goal. Think of printables, an animation, a video or tutorial guide, or any other type of media.
How-To Blog Post Title
Your how-to blog post needs a title that explains:
- What you’ll accomplish
- A benefit of doing so
Use clear, concise wording so that readers don’t have to guess what the goal is.
How-To Blog Post Body
Within your how-to blog post, you need to explain what items or ingredients are necessary to complete the task. Number each step and organize them in chronological order, or ensure they make logical sense in a timeline.
If you find your process doesn’t have steps that come before others, you might need to rethink using a how-to post and find another way to share your info, such as a listicle.
In your how-to post, it’s helpful to include an example of the final result, whether that’s a recipe photo or a quoted testimony. This tells readers that you know what you’re talking about.
When you list the steps, use subheaders to indicate a new section of information. This also gives you a chance to include more details for each step, add any other important information, or links to detailed content for readers to learn more.
In the conclusion of your how-to blog post, add any additional steps readers could take and of course, your CTA.
How-To Blog Post Example
Any time you’re writing a how-to blog post, consider what your audience will be wondering as they read along.
This example of a how-to blog post by Mint.com is titled How to Host a St. Patricks Day Breakfast Without Breaking the Bank. They know their audience is interested in saving money and keep that in mind throughout the entire writing process.
The title tells you what you’ll be doing (hosting a holiday breakfast) along with the benefit of doing so via the steps outlined in the post (saving money).
Mint breaks down how to accomplish this in seven numbered steps, each with its own subheader. They include extra value by adding a money-saving tip at the end of each section.
2. Listicle Content Template
A listicle is a type of article that is presented in list form, and it can be an effective way to capture attention and communicate information.
Listicles are easy to read and digest, which makes them ideal for busy readers who want to get the most important information quickly.
In addition, listicles are highly shareable, which means they have the potential to reach a wide audience. And because listicles are typically lighthearted and fun, they can help humanize your brand and build affinity with your target audience.
Listicle content needs to:
- List several things relating to one topic
- Provide value while being concise
- Have additional support for each item
Listicle Content Title
Your listicle title needs to tell readers:
- The number of items
- The main topic of the list
- The benefit or end goal
These will instantly cover everything someone needs to decide whether to read your listicle. Higher numbers might be more enticing for marketing, while a smaller list may have more detail, images, or descriptions.
Your title also needs to interest your readers and separate your list from others with a benefit, goal, or selling point. Just don’t get too extreme, which might result in your title sounding like clickbait.
Listicle Content Body
Your readers click on a listicle because they want the list, not a rambling introduction, so keep it short when introducing your listicle. You can also opt to include a master list of items at the end of your intro and before the first item.
When writing your listicle blog post, consider the main topic you want to cover and compile your basic list without detail. Once you’ve decided on the number of items you want to include, number them, and create subheadings for each item on the list.
Make your subheadings appropriate throughout the content creation process—if it’s a large list, shorter titles might be necessary. You can repurpose the same subheaders in other content as well, such as in a social media post or quick fact caption.
For each list item, add a short description and any accompanying media or content, such as links, photos, images, or videos. These add extra value for readers and prevent the blog post from being boring without visual content.
Listicle Content Example
Punchy titles are key in attracting readers to your article. In this example, Buffer pulls readers in by offering a number of ways to achieve results by posting Facebook videos in their listicle: 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos.
After some quick facts, the blog post lists a table of contents, so you can click on a preferred section after scanning. Each numbered item in the list includes a fact and/or an example so readers feel confident that the techniques work.
3. Comparison Article Template
When it comes to good content marketing, comparison articles can be a great way to engage your audience and drive traffic to your website. By comparing two or more products, services, or ideas, you can help your readers make informed decisions about what is best for them.
If done well, comparison articles can provide valuable information for your readers while also helping to promote your brand.
However, it’s important to keep in mind that comparison articles should always be impartial and fair. If you are perceived as being biased, it could damage your credibility and reputation.
Therefore, if you decide to use this type of blog post in your content strategy, be sure to approach the topic objectively and provide accurate information.
A comparison article will look at the pros and cons of two things, but they also:
- Help readers make a decision
- Show evidence of points made
- Tell readers everything that they need to know
Make your comparison article exactly what your readers are looking for by following this template.
Comparison Article Title
When writing your comparison article title, use a commonly recognized format such as This versus That. Include your keywords so readers know what’s being compared.
Comparison articles are typically very straightforward. If you start adding too much detail or too many keywords in your title, the main message can be lost.
Comparison Article Body
Comparison articles need to be:
- Organized for easy reading
- Scannable for decision-making
- Consistent in format
Each of these key features makes up a great comparison article that is both helpful and professional.
If you are offering your personal opinion on the subject, be sure to state that explicitly. Being honest about your own opinions and experiences can make your article more relatable, but be sure you aren’t promoting one item more than the other.
Comparison articles can be a great tool for affiliate marketing within your content plan. In this case, start by introducing the products. Be sure to include all of the relevant information, such as prices, features, and benefits. Then, begin your comparison by talking about the similarities between the products. After that, move on to comparisons of the advantages and disadvantages of each choice. You can also include side-by-side comparisons for readers to easily determine which features are right for them. Be sure to also focus on the unique selling points of each product.
Finally, wrap up your article by giving your recommendation. Which product do you think is the best value? Which one would you recommend to your readers? Be sure to explain your reasoning so that your readers can make an informed decision.
Comparison Article Example
Comparison articles can be extremely valuable in helping your readers make the right decision. Digital Marketer’s World goes above and beyond with their comparison article: Later Vs. Hootsuite: Which One is Best in 2022?
This comparison article introduces both services, then details the advantages and disadvantages of each. Testimonial screenshots emphasize certain points before the article directly compares each service on four topics: features, analytics, integrations, and pricing.
Digital Marketer’s World concludes the article by passing the decision to readers, but not before a short section of Frequently Asked Questions about the two services. Now, readers have everything they need to make their choice between Later and Hootsuite.
4. The Expert Roundup Template
An expert roundup blog post features input from multiple experts on a particular topic. The goal of an expert roundup is to provide readers with a comprehensive overview of a given subject and to offer a diversity of perspectives that they might not be able to get elsewhere.
Essentially, an expert roundup features multiple experts on a particular topic to:
- Provide a comprehensive overview
- Offer unique insights and perspectives
- Demonstrate your website or blog as a credible source
- Build trust with your audience
The Expert Roundup Title
An expert roundup needs to convey the most important details of the blog post, those being the number of experts interviewed, their industry or area of expertise, and what is being discussed in the article. Ensure you can summarize your topic in a few words so you can include your keyword in the title as well.
If your title seems too long, consider narrowing the scope of the article. You could also save some information for an additional article or even a series with the same experts.
The Expert Roundup Body
Since an expert roundup is similar to both a list post and an interview, features of both types of blog posts are included in an expert roundup.
Expert roundups take a large amount of pre-planning before writing, which includes:
- Contacting a lot of experts you’re connecting with
- Understanding what level of perspective or advice you’d like to include
- Arriving at the main topic of your article or a question from your audience
With all of this, you can interview your experts by email or any other means of communication. The more questions and the fewer expectations you have, the better you’ll be able to enjoy the interview.
The Expert Roundup Example
Rank Watch created a massive post that reads like one big infographic post. They asked 25 search engine optimization (SEO) experts their opinion on four different questions regarding the future of SEO. This unique post offers visual appeal while sharing expert opinions in the form of short text bubbles.
The format of this blog post makes it easy for readers to skim for the information they’re looking for, and to find the individual experts’ contact information at the top of each expert’s section. The website even includes a content bar at the bottom of the screen to quickly navigate to the expert you’re interested in.
5. The Pillar Post Template
A pillar post is all about being the center for a major topic on your blog. They’re usually longer pieces of content that provide comprehensive coverage of a topic.
Pillar posts are also a great way to improve your SEO. By creating pillar posts, you're giving search engines more content to index, which can help you rank higher for relevant keywords. Pillar posts can also help to attract links from other websites, which is another important factor in SEO.
A pillar post might also be considered a:
- Content bucket
- Content hub
- Content cluster
- Topic cluster
This template will explain what you need to keep readers coming back to your pillar post.
The Pillar Post Title
Your pillar post title needs to convey the main topic of your blog post while enticing readers to check it out.
Use phrasing that readers are familiar with, such as “The Ultimate Guide”, “Beginner’s Guide”, “Comprehensive Guide”, “Complete Guide”, or “Everything You Need to Know.” This way, they’ll know what to expect when they visit to read your pillar post blog.
Since your pillar post is meant to be a home base for other relevant subtopics, keep your main keyword broader.
The Pillar Post Body
Your pillar post needs to have a strong organizational system since your audience will likely look for specific details within the post. Most content pillar posts have a navigation system before getting into the main body of the post, or at least a table of contents so readers know if they’ll be able to find what they’re looking for.
Including a navigation system or table of contents also leaves you space to include more subtopics as you create them. A strong navigation system will consider readers’ search intent to offer relevant headers throughout the subsections.
As you begin to write the main body of your pillar post, make sure to use heading styles for each subtopic title so they’re easy to find. Most subheaders will be at the H2 level, and if you’re getting into further subtopics then use H3 headers.
Your conclusion, much like your introduction, is best written as a short summary of the general topic and what was/will be discussed throughout the post.
Finally, when you’ve written your pillar content, go back and include all the relevant links or additional blog content to lead readers to more detailed information about the subtopics. If you haven’t created the additional content yet, consider adding it to your content calendar to keep track of what needs to be written.
The Pillar Post Example
When you’re creating an ultimate guide, it helps to use the latest information in the industry. As new industries are gaining traction, such as NFTs and cryptocurrency, blog posts like this one by TomHurst share everything the masses need to know to get involved.
The best part? There’s always room to expand and update the material with evergreen content.
6. Interview Blog Template
By interviewing an expert, you can share a deep understanding of the specific topic at hand. Interview blog posts also help build trust with your audience. By sharing insights from an expert, you're showing that you're not afraid to go to the source to get information. This can help build credibility with your readers.
Finally, interview blog posts can be a great way to generate organic traffic to your web page. By featuring an interviewee who is an expert in their field, you can attract new readers who are interested in what they have to say.
Interview blog posts are different from expert roundups because they:
- Share more personal details or stories
- Dig into opinions and their “why”
- Expand on one topic in detail
Interview posts are also a chance to learn something specific from the individual, such as the story behind their launch, how they achieved a certain milestone, or what they wish they had known when they were starting their career.
Interview Post Title
Your interview blog post title needs to share:
- Who is being interviewed
- The main topic of the interview
- Why your target audience should be interested
You can accomplish this in a variety of ways. If the name is of interest in the industry, you might simply be able to title your post, “An Interview With [Name] From [Their Business].” Chances are that you need to add something extra though, so consider including what they accomplished, an exciting number (such as 300% return on investment), or other achievements that readers will want to replicate.
Interview Post Body
Before you have your interview, be sure to conduct your research on your interviewee and the relevant topic you’ll be discussing. You want to already have the vocabulary and current statistics in mind to facilitate a smooth discussion.
When you’re ready to host your interview, prepare seven to ten questions about the topic at hand. Most interview blog posts use a question-and-answer format, so it will be easy to write your questions in bold headers and let the answers speak for themselves.
Just remember when you’re conducting your interview to listen more than you talk. Be sure to leave room for free discussion as well. You might learn something you never would have if your interview isn’t too rigid.
At the conclusion of your interview blog post, make sure to emphasize a few key takeaways for readers who skim over the article. That way, you’ll still be providing relevant tips and tricks even if your audience doesn’t have time to read the entire piece of content.
Interview Post Example
This interview blog post with Neil Patel on Styla.com offers insight into the blogging guru’s personal beliefs. Rather than asking general questions about blogging that can be found on his website, Styla asked Patel about his ideas around patience and achievement.
This unique perspective from an industry expert will excite readers at this chance to learn a little bit more about the personal world of Neil Patel.
7. Case Study Post Template
If you're trying to build trust with your audience, case study posts are a great way to go. Why? Because they provide a real-life example of how your product or service has helped someone else. And that's incredibly powerful.
People are much more likely to trust a company that they know has helped others achieve their goals. Case study posts also help to build credibility by showing that you have experience helping people in the same situation as your reader. When someone sees that you've helped others like them, they'll be more likely to believe that you can help them too.
Within a case study, you might show readers:
- A success story from a background similar to theirs
- What pain points were addressed and solved
- Numerical data to prove your point
- Quotes or interviews from the client
All of these items create a story for your audience to identify with. They also show potential clients what results you achieved and that they can reach the same success by working with you too.
Case Study Post Title
Every case study needs a title that tells your audience:
- What they’ll learn
- Who they’re learning from
- Why they should read it
You need to get into the mind of your readers to consider what they’ll want to know as they consider clicking on your blog post. Think about what’s actually in it for them and how it relates to people like them. If you can, include a major fact like a massive return on investment you achieved or phrases like, “The Secrets of [Main Topic]”.
Case Study Post Body
Your case study might be either data-driven or story-driven. Each has its benefits in the marketing world. When choosing which post format to use, consider what the goal of the case study is. What are you trying to tell your target audience about? What does sharing this success story tell potential future clients? These will help you format your case study and know which points to emphasize throughout the content piece.
A data-driven case study needs to explain the metrics of success for a company or individual that worked with your business. You might include before-and-after metrics for the company or individual’s success, as well as how your business assisted in achieving these at each step in the journey together.
If your case study is story-driven, you need to connect to the emotional side of both your client and your target audience to share the deep transformation that you helped the client achieve. Include some quotes from the client themselves to depict exactly how working together made them feel as well as how your business helped them achieve success.
Regardless of how you format your case study, you’ll want to make sure you have permission from the client to write about them, as well as any relevant data or quotes you’ll be including in the body of your case study.
When concluding your case study, include a CTA for readers to connect with you so they, too, can enjoy the same success as outlined in the case study.
Case Study Post Example
A great case study shares the story of a business while connecting to a potential client's pain points or emphasizing the role of your business in generating success. Trello shares case studies of companies they’ve worked with to boost conversions, sales, and more. This case study example showcases the business Desk Plants, and how using Trello contributed to a 30% increase in sales.
There you have it. Seven different blog post templates to make your next blog post a great one. But it doesn’t have to end there. Save even more time by using one of Jasper’s 50+ templates or let artificial intelligence take the reigns by using Jasper commands in Boss Mode. Sign up today.