According to Adobe, a business tagline is a motto or phrase that’s memorable and designed to be an expression of who your company is and what it stands for as well as its mission and vision. 

While this definition may make you feel pressured to create the perfect tagline from scratch, luckily, today’s businesses don’t have to worry about that. With AI writing assistants, business owners today can come up with a memorable tagline in literal seconds. 

At the very least, an AI writing assistant can generate ideas from which you can create additional ideas. In other words, it’s a great way to beat writer’s block! Below, we go through some of the best tagline generators out there and what you should consider when choosing one. 

But first, what goes into an ironclad tagline?

The elements of a good tagline

What makes a good tagline? We list out a few elements that help build brand awareness with a strong brand identity. Consider them before diving into your brainstorming session.

Timelessness: Good taglines stand the test of time. They don’t become irrelevant after a few decades because of poor word usage or hyper-specific language. By creating a timeless tagline, businesses can stay relevant throughout generations of their consumer base. 

Catchy: Taglines don’t have to be stuffy and stiff. They can be fun, which is part of what makes them memorable. The catchier your tagline—whether through alliteration, rhyming, or repetition—the more people will be able to recall it with ease. 

Short: Your tagline is not your mission or values statement. Your tagline should be short and to the point. It makes the most of the least amount of words for higher impact. 

Different from existing taglines: As a business, differentiating yourself is a must. This applies to your tagline too. Consider the taglines that are already out there and make sure yours doesn’t sound too similar to the rest. For example, if you sell snacks, your tagline shouldn’t be similar to “a snack that smiles back.” That tagline already belongs to Goldfish. 

Beware of double meanings: No business wants to deal with a tagline that has a double meaning. It hurts the brand and takes the power away with confusing messaging. As you draft your business tagline, make sure none of the words or the tagline as a whole can be interpreted to have a double meaning. This way you steer clear of branding trouble down the road. 

Social media-friendly slogans: As the world changes and TV isn’t the primary source of media any longer, it’s critical that businesses create slogans that are relevant and memorable on social media platforms. For example, take a page from Nike’s “just do it” slogan. It’s short, to the point, and it doesn’t sound like it was primarily created for a television audience. Remember, a good slogan is memorable but a great slogan builds a brand. 

The 5 best business tagline generators

1. Jasper

The more original a tagline the better. That’s why Jasper is one option worth considering when you’re attempting to create a tagline that’ll stand the test of time and make brand recall easier. 

As an AI writing assistant, Jasper’s long list of templates is perfect for helping business owners generate worthwhile taglines regardless of the industry they operate in. 

We have templates like:

• Product description generator
• Headline generator
• Text summarizer

These can all be great tools to help you generate taglines you may not get anywhere else. Here’s an example for a marketing agency. All you have to do is enter a bit of information about your business, the business name, your ideal customer avatar, and your preferred tone of voice. The Jasper AI algorithm does the rest. 

Top features

• Allows you to rephrase any sentence you don’t quite like
• Saves all your writing projects in one place
• Comes with plenty of templates for ad copy, blog copy, and more
• Helps you get over writer’s block with fresh content

Pricing

• Starter - $40 a month
• Boss Mode - $82 a month
• Business - Custom plans and pricing

2. Free Slogan Maker

Shopify’s Free Slogan Maker tool helps you come up with a catchy slogan or tagline. For a quick headstart in brainstorming what your tagline could be, try this tool as an accessible option. 

Once you enter a word you want to include in your slogan, Shopify does the legwork and generates ideas for you. 

Top features

• Accessible and easy to use
• Up to 1,000 slogans for free
• Browse slogan makers by industry

Pricing

Free

3. Oberlo

As an e-commerce brand, Oberlo offers its free Slogan Generator to any business that wants to use it. Much like Shopify’s Free Slogan Maker, you enter a word you want your slogan to include and let the algorithm work its magic. 

Top features

• Easy to use
• Use unlimited times

Pricing

Start using the Slogan Generator on Oberlo for free. 

4. Frase

Want a free tagline generator that tells you how creative your tagline is? Use Frase to generate an original tagline you can be proud of. You don’t even have to create an account to get started.

Simply enter a brief description of your product and the AI writer will share a slogan including your brand adjectives.

Top features

• Accessible to anyone
• Scores how creative your tagline is
• You’re able to input your business description

Pricing

Frase’s tagline generator is free to use. 

5. Dukaan

With Dukaan’s Free Slogan Generator, all you have to do is enter a word or phrase that describes you business, tap the button, and start getting as many tagline options as you need. 

Top features

• Accessible to any business owner
• Generates a long list of ideas for you
• Free to use without opening an account

Pricing

Dukaan’s tagline generator is free to use. 

Create a tagline with Jasper

Bottom line? There are plenty of tagline generators out there—some better at creating catchy slogans than others. Whether you’re a small business, a startup, or growing rapidly, you need a slogan that speaks to your target audience.

If you just want to generate quality taglines from the start that you wouldn’t have come up on otherwise, start with Jasper and go from there. With its many templates and built-in features, Jasper can help you generate slogans until you find something that checks all the boxes and unlocks brand recall for your business. Get started with Jasper here.