A Sales Team’s Guide to Generative AI

Outbound emails are the starting point for new customer relationships. But switching out company details and writing dozens of outbound emails a day is time-consuming. With the help of generative AI, salespeople can dramatically speed up the process without sacrificing the personal touch.

Objections are a common part of the sales process. Not every lead is going to be ready to invest right away. AI can form responses to common questions quickly and accurately so that sales teams aren’t spending their time tackling objections and hesitations.

Technical content can be tricky to create, especially at scale. Generative AI can help sales teams write technical content like a request for information (RFI) to gather information quickly and seamlessly.

AI can take complex content from dev and software teams and break it into bullet point prompts or a script that salespeople can use when talking to leads.

Sales teams rely on up-to-date content from the marketing department but it can be difficult to consistently create fresh content that clearly explains the benefits of a product or service. Jasper’s Content Improver template helps optimize and improve existing content quickly and effortlessly so teams have timely content ready to send out to leads.

It can sometimes be near-impossible to communicate with leads who speak different languages. You can’t expect every salesperson to be multilingual. But with the help of generative AI, sales teams can reach out to leads in different languages and ensure they’re supplying the right information at the right time.