Adopting generative AI is a strategic move—but success starts with a thoughtful rollout. How to Pilot AI Content at Your Company is a practical guide designed to help teams plan, launch, and evaluate a focused generative AI pilot that drives real results.

This step-by-step resource walks you through the key phases of an AI content pilot. It starts with assembling the right team—individuals who bring both curiosity and the capability to experiment with new tools. From there, the guide helps you define the scope of your pilot using a previously run campaign as a benchmark, giving you a clear view of timelines, resources, and expectations.

Tool selection is another essential step, and this whitepaper explains how to choose a platform tailored to your business needs—whether you're focused on marketing, content creation, or internal communications. With the right tool in place, training becomes critical. The guide outlines how to prepare your team, set clear expectations, and secure top-down support to ensure adoption.

Finally, the whitepaper walks you through launching the pilot, measuring results against pre-set KPIs, and evaluating team feedback. With those insights, you’ll be equipped to make informed decisions about how—and where—to expand AI content capabilities across your organization.

Whether you're just starting or refining your AI strategy, this guide gives you a clear blueprint for piloting generative AI content with confidence.