How Jasper Uses Jasper: Partner Marketing

Welcome and Introductions

Loreal Lynch: Happy Thursday. Welcome on in. I know we have a big group of registrants today, so we're just going to go ahead and give it a quick minute. I see that number slowly starting to climb. Perfect everyone. Welcome.

So as everyone's taking the time to join, would love everyone to just go in the chat. We have an open communication channel just for you guys to interact, connect, network with one another. Throughout today's webinar you're going to notice a customer success expert, Carissa, also inside of the chat.

So if you have any specific questions for Carissa, go ahead and drop those in the chat for her. We also have an open Q&A so you can interact with both Carissa, myself and Al who's our special guest today. So would love to kind of wait for everyone to join by starting to go in the chat again, introduce yourselves, let us know your current role you're sitting in so we get can get to know you a little bit better as well. Awesome. Seeing that number slowly continue to climb up. Perfect.

So as we're doing that, I'll just go ahead and give a little bit of background into this webinar series. So this is our seventh episode of how Jasper uses Jasper and so our whole goal and purpose behind kind of initiating this webinar series is just to give you a sneak peek and behind the scenes look of how our internal team at Jasper is deploying our product. So we want you to kind of get a look at all of our different departments.

So marketing, sales, customer success. We really want you to understand how us at Jasper are actually using the platform. And so we are super excited for this episode. We are actually joined today by Al Badricki, director of Partner marketing here at Jasper.

And Al is here to talk about co marketing and data analysis partnerships that have been highly successful for us here at Jasper. For a little bit of background about Jasper, about Al is Al actually spearheaded the development of Jasper's Solution Partner program which launched just in November. So brand new. We're super excited about it, but it was actually built to fortify our marketing strategies with top agencies and firms and so I know Al has a lot of expertise, a lot of knowledge to share with us today. I'm seeing some love coming through for Al in the chat already.

So Al, welcome. We're super excited to have you on.

Al Badricki: Thanks so much. Really happy to be here and dive in.

Loreal Lynch: Awesome. Perfect. And I always laugh when I see AI in the chat. I'm like, are they referring to Airocks or Al rocks? You never know which one it is.

Al Badricki: Yeah, it's fun when headlines make me do a double take now with my name.

Loreal Lynch: Yeah, both. Awesome. Well, super excited to connect with you today. I know we do a lot of work outside together through Jasper, and I don't even think I know the full answer to this question myself.

So I want to dive in a little bit deeper, but would love to understand kind of your background in regards to partner marketing. So maybe before Jasper, currently in Jasper, would kind of love to understand your expertise in that general area and kind of what brought you to Jasper and what that looks like for you now.

Background on Partner Marketing and Jasper Solution Partner Program

Al Badricki: Yeah. So I've been in the tech space for about 15 years, all in the partnership realm, which has been really exciting. I started at HubSpot way back in 2011 as a consultant that worked with agencies with their fledgling solutions partner program. It was a really great way to kind of learn about partnerships, how to work with these types of organizations. Soon after that, I moved more into the partner marketing sphere, helped scale up that program on the marketing side.

And then while I was still at HubSpot, I moved over to the product side where I helped build their app ecosystem partners. I got both sides of the coin, sort of the service delivery partners and then the product partners. After that, did a couple years at Airtable. You probably have heard of that company, maybe used it a little bit as well, helping with their app ecosystem partners and their service partner program.

And then I found my way here to Jasper helping build a lot of the partnership programs on the marketing side as well. So really excited to be here. It's a really fun space to be in and I'm excited to share what we did.

Loreal Lynch: Yeah, absolutely. So in your current role at Jasper, your director of partner marketing, something I wanted to make sure we kind of touched on at the beginning of the call is the launch of our Jasper Solution Partner program. I'm looking through the chat and seeing a lot of familiar names, a lot of familiar companies there.

So I know a lot of them are on the call today, but would love for you to kind of walk us through what inspired you to actually launch and initiate that program. What were kind of the main objectives you saw, how to need that you needed to execute, what was the why behind it? Kind of just give everyone an overview of what that program is and kind of why you started that internally at Jasper.

Al Badricki: Yeah, so I think upon joining here, you know, the directive was, you know, how could we partner with these types of organizations in the generative AI space to bring more success to our joint customers? But as we started to dig in, we realized, you know, the problems that we're trying to solve were a little bit deeper than just going to market together as AI is really disrupting the way that the marketing practice is happening right now. By virtue of that, it's also disrupting the way service providers operationalize and add value around the model that they provide.

So we spent a lot of time really digging in to understand a, what does this evolution look like and B, how do we build the right program to support organizations who want to go through this evolution to get to the other side. So you know the program that you mentioned launched in November, but before that we spent about six months really digging in with a select group of organizations to figure out what that was so we could build a really great program to solve for everybody.

Loreal Lynch: Love it. And I can definitely confirm that the program is great. Everyone we have within the program is incredible.

And so kind of walk me through your thought of what makes that partnership with Jasper unique. Kind of what are you looking for when you think to agencies, consultancies, considering joining Jasper Solution Partner program? What are kind of your thoughts there and what do you think through kind of within your role for those different agencies?

Al Badricki: Yeah, so, you know, at a very high level, I think AI is disrupting, you know, marketing and the way service providers add value on it. Very similar to, you know, how the Internet did it about 30 years ago where, you know, it, it transformed the way that value is provided and made them rethink their models and come out better on the other side. And we really think something is happening here too with AI and as these tools add more value, but at the positive that they also make service providers shift the value that they provide as well to build new models around it.

So for those types of service providers that are thinking about this and looking at that next phase of how they transform with the onset of AI, that's the program we're building and we're looking to support them throughout this evolution. So if you're hungry to understand that, then learn more about it. We're really building this together and we want to come up better on the other side.

Jasper’s Partnership Ecosystem and Future Vision

Loreal Lynch: I love that. Well, I'm sure I'm not the only person on this call that wants to pick your brain a little bit about that. And so I know we were kind of talking about solutions, shifting services, shifting kind of walk me through, I guess, your own brain and what you think of whenever you think of Jasper's partnership ecosystem. Where do you see that going in the next few years in the next year kind of. What do you foresee that looking like for us internally?

Al Badricki: Yeah, I think, you know, for me I feel like partnerships is just such a, a key part of Jasper's future. You know, as we kind of shift into this world, it becomes becoming a true co pilot. You know, that means, you know, training the models on data of ancillary platforms. There's tech partnerships, right? It's working with solutions partners to bring value added services and AI solutions to their customers.

So there's just 100 different ways of potential here and I'm really excited to kind of dig in and you know, figure out how we kind of track on this together. So there's a lot and I think we're kind of peeling back the layers every day and seeing what that opportunity looks like.

Loreal Lynch: Yeah, absolutely. And I'm looking through the chat and I think people are already excited to learn a little bit more about your process based on what we said in our promotion material. And so for anyone kind of new to this series, essentially what we do is we focus on how our internal team at Jasper is using Jasper to support their work.

And so Al, I know recently you leveraged a partnership with Databox. You conducted a survey on generative AI's impact on marketing services. And I know you were kind of aiming for a specific number in terms of response and you far exceeded that.

And I know you use Jasper and kind of getting those insights for the survey post survey. And I know you're kind of really focusing on co marketing and data analysis and so I know you have a really great presentation kind of laid out for us. So we'd love for you to kind of walk us through the collaboration and how Jasper played a role.

And quick call out for Q and A as Jasper is walking through or as Al is walking through his process, we have that open Q and A. So if you have specific questions you would like them to answer, please throw that in the Q and A. We'll make sure I'll be able to answer those just so you can find true value out of the demo.

But Al, it's all you.

Case Study: Collaboration with Databox

Al Badricki: Awesome. Yeah. So really what I want to share here is, you know, it's kind of a through line from us uncovering how do we partner with these types of service providers, how do we really figure out, you know, how their models need to change, you know, what do we need to build to support them throughout this evolution.

And that really is what spurn the idea for the campaign, which is a very partner marketing, co marketing focused one. So I'll dive into it and walk you through how we use Jasper to achieve these results. So the idea from this campaign, as I mentioned, really came out of our need to understand how AI is disrupting the service provider model. Getting a better grasp on this is really what would help us build a partner program that we launched last November. Help us stay ahead of the curve as this AI evolution continues so we can better serve our partners and as a result our shared customers. We decided that we wanted deeper quantitative and qualitative insights into how with the onset of generative AI, service providers are starting to adjust their models and how businesses who hire service providers are thinking about the relationship with them. It's kind of two sided. The service providers and then the clients they serve. For us, we could have simply just like built a survey and deployed it ourselves.

But myself as a partner marketer, I wanted to see if there's like a collaborative play that we could run here to tap into another organization's expertise and a distribution to drive even more impact. That's like the power of partner marketing. So I'm going to walk you through the process and kind of some of the things that we went through that really helped us make this work.

So first of all, we went out and we tried to find a partner to be able to do this. So enter Databox. They're a data analytics platform run by a past colleague and a friend of mine, Pete Caputa, he's their CEO. He actually founded HubSpot Solutions Partner Program while I was there like 15 years ago. I've learned a ton from him over the course of my career and we stayed in touch.

So Databox, they specialize in running these benchmark reports. They're essentially these opt in surveys designed to uncover insights on a number of topics. Generative AI.

And AI is very top of mind. So we quickly align that, hey, there's something here that we want to uncover a little bit more deeply. So why don't we get together and see if there's some sort of, you know, partner marketing motion that we could do together to drive some impact and some insight from it.

So over a few brief calls, Pete, myself, his team and I, we strategized that we would build and promote a survey that would help us reach both service providers and end clients to better understand how their sentiment is changing around the introduction of AI. So as I mentioned before, like that was one of the big nuts to crack as we were trying to build this program here. You know, generative AI, it's transforming the way that marketers are doing work, it's accelerating certain things, it's making things more efficient.

And service providers, a lot of the times their models are contingent upon that. So how are both sides of these audiences thinking about with the introduction of generative AI, how are their service model going to change and adapt? So we wanted to uncover that from both sides of the audience and garner insight from both.

So what we decided to do was build a survey and we put it to those respective audiences. It was a conditional survey that would take people, if you were an end client or a agency, down a specific route of question that you would answer. It was enticing for me because you would get leads out of it because we were co promoted with Databox and we get the responses and at the end of the day we'd also get this really great insight, understanding some of the, you know, the qualitative and quantitative metrics from the survey respondents on what their sentiment was around AI. On the Databox side they got something similar. They would get leads from us, you know, we were promoters on our side and then they would get the insights to feed their benchmark report.

And this is really the foundation, you know, of a good partner marketing relationship. When you drive campaign it's, you know, are you aligned on goals, are you aligned on objectives and are you mutually benef driving mutually beneficial results? So we aligned on this over several calls and we said, you know what, we're going to deploy a survey, we'll co promote it and we're going to share the leads and insights that come out of it so we could both get the benefits of it.

So once we aligned, we moved on to execution. So where does Jasper fit into this plan?

Using Jasper in the Partner Campaign Process

Al Badricki: So anyone who's done partner marketing, you'll know that while co marketing can be a really great collaborative channel for lead generation, it can be a really challenging practice to pull off because there's just so many more variables at play when you're working with a third party. You know, when you traditionally launch a marketing campaign with your own team, it's a little easier, everything's a little bit closer to the check. But when you work with a partner, right, there's you know, different priorities that they have on their side, there's different channels, there can be lots of back and forth and you could lose out on this momentum. You know, you're trying to drive equitable returns on both sides but it's challenging when you're, you know, using those different channels and you're trying to work on different timelines.

So all being said, it's really important to move fast and efficiently on both sides to maintain that momentum. So the more that you can streamline and automate some of the manual work that goes back and forth with the collaboration, the more time you could actually spend on some of those critical components of a partner marketing campaign, like distribution strategy, to really make it an impactful success. So really plugging Jasper into this process was great because I was able to accelerate it and keep that momentum going.

So enter Jasper into the equation where we could have probably spent hours constructing a marketing survey. We actually used Jasper to help accelerate this first part of the process. Knowing the end goal of what we're trying to achieve and having the knowledge of the audiences that we were looking to reach. We used Jasper help write the initial survey question, so we prompted Jasper, we used the audiences of service providers and our customers as knowledge assets within Jasper so it had an understanding of who the survey was targeted for so it could write a better list of survey questions, put together 10 branching logic that we were going to use as well between both types of audiences and it was all about how generative AI is going to force them to rethink their working relationships together.

Because at the end of the day, the results that we would get from the survey would help feed those insights and have us get a better point of view on how we should programmatically support both of these audiences. So after we got a good craft together of this initial survey, we shifted over to Databox for some feedback and tweaking and using their benchmark platform, they are able to build the survey on their end so we can move on to the next steps to deploy. The use of Jasper didn't stop there. We also used it to draft the emails to both audiences on our side, so service providers and clients using now the audiences that we used before to draft the survey and the survey that we built as knowledge artifacts in Jasper, we were able to put together really great email because we referenced those as we were putting the email together saying, hey, we need to craft an email based on this survey for these audiences.

And it paired really nicely. So we got some really great output. We also embedded Jasper's brand voice, so it's very tuned to the way that we talk to our audience because when we're heard of it from our channels, we want to make sure it resonates with the audience that we get the most impact as possible.

And because Jasper helped accelerate the content creation of the surveys and subsequent emails, we are able to spend more time on the segmentation. The strategy behind it and the overall promotion to drive the most impact possible. Our goal was 200 respondents total and we actually drove over 700 collaborating on this and moving pretty fast.

So that just kind of shows you, it's like, you know, if you could spend more time on the more impactful parts of deploying a partner campaign, you could actually drive better marketing outcomes, which is what we're looking towards.

Survey Results and Content Creation with Jasper

Al Badricki: And what was really great about this is of those 700 respondents, there were pretty even cohorts between end clients agencies and agencies that were using end clients and those that end clients that weren't using agencies. So we had like a really great distribution of all three segments which gave us a great opportunity to draft up survey findings at the end of that. And that really leads me to the last, really interesting part of this as well.

And it's the most exciting part. We took the raw survey data afterwards and worked with Jasper to write up some pretty compelling pieces of survey analysis. So, you know, you can kind of see it here in this GIF format, but it's going through and saying, you know, 36% of respondents thought this, 76 thought this, and it's putting together some analysis and some conclusions which we are going to use as, you know, legion material moving forward.

So it has legs. Right. Like we were able to leverage Jasper as part of the process and then at the end, with the output that we get, we're looking towards how we can use this to drive even more demand because these insights are exactly what service providers are wrestling with and they can learn from their peers and what prospective clients are thinking about generative AI because that's what we're really trying to, to unpack here as well.

So overall we drove really great demand from both sides, which was accelerated by the usage of Jasper. And we're going to be using this content for future offerings to educate service providers on generative AI. So yeah, that's, that's an overview of kind of how we ran with it and what we built.

But you know, it's an example of how you could use Jasper for partner marketing.

Loreal Lynch: Yeah, I mean, this is incredible. Kind of knowing what this looked like before this webinar and now kind of getting your process behind it is very cool to see kind of how the collaboration came to be and how Jasper was a part of it. So many things I kind of want to dig into, but something that was top of mind that I'm sure will resonate with a lot of people on this webinar is Jasper brand voice.

Brand Voice, Knowledge, and Context in Jasper

Loreal Lynch: I want to do a quick call out because I did see a LinkedIn post of yours Al I think it was this week talking about the context that we give generative AI and kind of context being critical when it comes to using generative AI and so kind of curious about your thoughts whenever you think towards audience segmentation and knowledge specifically inside of Jasper. Kind of maybe give someone on this webinar who doesn't know about Jasper brand voice and specifically that knowledge sector give them kind of a rundown of why it's important and why it could be important for partner marketing.

Al Badricki: Yeah, I think, you know, context is king really when it comes to marketing. The more you can communicate exactly what you need to a specific audience in the way that resonates with them, the more impactful that message is going to be. So you know, leveraging knowledge to pull upon that context within Jasper so it can have that, that and pull from it to give you a better output or the brand tone and voice to attune the way you speak to the way somebody's going to absorb it, the better marketing outcome you're going to get.

So we use that a number of ways here in the emails that we put together and in the survey creation as well and in this ebook sort of draft that you see right here too. So it all kind of comes together full circle. But yeah, it's the crux of marketing. Right. It's context is king.

Loreal Lynch: Yep, I love that. And I'm seeing several people kind of get excited about this ideation behind oh I could use Jasper within this specific sphere. So kind of thinking outside of general marketing. I could use this to run research reports, run surveys and so I love that you've kind of elevated excitement within that area. A question that of someone that wants to dive in a little bit deeper. They're curious to know a little bit more about the process of kind of how you provided Jasper what Jasper needed to write the draft for building this out.

So kind of if you have any more information in regards to what that process looked like of giving Jasper that context.

Al Badricki: Yeah. So for this specific ebook graph that you see right here, what I did was exported the raw survey results from. We used SurveyMonkey as the platform that is integrated into the benchmark report the datablocks used. Using that CSV export, I converted it into a text file and Jasper was able to read it. Jesper is able to read that text file as survey results and analyze it and it pulled back these metrics and these key findings based on it again. Right. Like with any generative AI tool you use, you want to have a human lens on top of it. You know, I still need to go through some of these more, you know, nuanced details that I put together in here and make sure it aligns with the data itself.

But for the first, you know, couple sections that I've gone through and read through, it's pretty spot on. It's drawing some really great conclusions based on what the, the survey results said from the text file that I uploaded within the knowledge base.

Loreal Lynch: Love that. And for whoever asked that question, I hope that was helpful. If you want AL to dive a little bit deeper, let us know.

So just again, another encouragement that that Q and A and chat is open. Al is all yours for the next 40 minutes. So we love to see questions come through.

Q&A: Creative Uses of Jasper and Extensions

Loreal Lynch: A question I kind of have for you, AL is as you kind of think to using Jasper in this way. So research reports, surveys, findings. What are kind of other out of the box ways you're using Jasper? Maybe you're seeing other partner marketers use Jasper, other people within that ecosystem. What are kind of out of the box ways that you've seen generative AI be valuable?

Al Badricki: Yeah, a number of, a number of really interesting ways. I think just, just ebook creation in itself is, is really great. And in this sense too, like the ebook came out of, you know, something that was prior to the ebook being created. I think, you know, part of marketing is, you know, the story is never quite done. You know, there's always something you could do next. It's not like, hey, it ends at the survey, it ends at the survey results, right? There's always something to say like, hey, you know, we got some outputs here, what can we do with it next?

And there's always a role for where generative AI can plug into the next step. And what's great about that too is, you know, before generative AI, sometimes the next step was like, oh geez, I got to put together like an ebook that I got to like work with a designer and then write it up and then do it like, and then you kind of stall out. So but here, like you can kind of continue that sort of marketing flywheel relatively easily if you start to think about, you know, the way that generative AI can plug in.

And I think this was an example of it too. Like, I just wanted those survey insights. And then I started to think like that ebook came like, I was like, you know what, maybe we should put together a content offer here because that would be really compelling and oh, we could use that for lead Generation for the program. Oh, okay. So, you know, just starting to think of it like Jasper unlocked that. Right, that's. That's kind of what I'm getting at.

Loreal Lynch: Yeah, love that. So helpful. Another question coming through, kind of in regards to demand generation, I know you mentioned the word plugin, so I think that kind of pops some ears up whenever you think towards kind of Jasper and extensibility.

So our extension, kind of. What does that look like for you? Are you bringing the extension into native platforms? You're working for people who might not be unfamiliar with the extension, kind of. What would you have to say in regards to maybe how you use that in your current role?

Al Badricki: Yeah, so I'll create a distinction here. So like we have the Chrome extension, which you can basically extend Jasper's generative AI creation into your web browser if you're using Chrome. That's one side of it. The other is through our API.

And just a prelude here too. I'll do a plug for an upcoming webinar we're actually putting together on the API. Exactly. There's more robust extensibility that you could do with that API. We're still putting together what our point of view is on how you should think about it.

But as a sneak peek here, two camps. One is pulling knowledge and assets into Jasper, leveraging the API to train Jasper on knowledge, on brand, voice and tone, leveraging the API so it could become more of a smarter entity as putting together that context for campaigns. And then the other side of the coin is like extending it into other ancillary tools that you might use as part of your tech stack.

So think cms, think even like a Google Sheets, like if you're creating lots of listings or something like that. So it's almost like, like ingest and extend are kind of the two ways I think about it when it comes to the API. And we'll have much more on that coming soon on a webinar put together.

Loreal Lynch: Yeah, there we go. A quick little plug. And I think you answered around three questions in one there, so a little shout out to you for it.

Q&A: Favorite Jasper Features

Loreal Lynch: Another question here in regards to different functionalities within Jasper, I think there's a good group of people on today's webinar who are kind of very familiar with Jasper and another group who isn't too familiar with using Jasper. So for kind of your target audience for this webinar or maybe just generally, what would you say is like your favorite functionality within Jasper right now and maybe why, why do you think kind of customers who are wanting to use Jasper in new ways should navigate towards that way of using Jasper. So kind of picking your brain on different ways you can utilize the tool.

Al Badricki: I think my, my newest favorite aspect of it right now is what we're calling Easy button which is when you go into the composition tool it's kind of like a guided prompting experience where you know, you put in what you're looking to create. So I'll go with the example of like an ebook and you type that in and then it starts asking you questions around it and pulling information out of you. And it's good for those who don't like, understand like prompt engineering very deeply and can write like a, you know, a five paragraph prompt. It'll say like what are the goals of the ebook? Who's the audience? You could attach a brand, tone and voice or knowledge to it and you could add other components and it really takes you through that and you feel like you put together a very comprehensive prompt at the end of it based on a kind of collaborating with you on that information gathering experience.

And I really like that. Like as I was putting together this ebook draft that you see I actually pretty, I went pretty deeply for it to make sure I had the output that I wanted. I said, you know, format it this way. This is the type of audience that I'm looking for. Make sure to call it metrics in this format.

And it did a really good job of listening to the prompt that I had. But that guided prompting experience using Easy button helped me get there.

Loreal Lynch: Yes, I cannot plug that enough. I think that's a hurdle. I see just generally as a CSM is prompting and kind of wanting to become your own prompt designer with Jasper but kind of understanding now I can log in. I have this what do you want to create kind of bar here Jasper is asking me what I need to execute. I can be so specific. I don't have to do really any prompting on my own. I just get to work with Jasper as a copilot to execute my outcome.

So I love that for anyone who's kind of not new to our, to our new user interface Easy button experiment and we highly recommend you going into Jasper going into that what do you want to create bar telling Jasper what you want to create and doing it. It's incredibly efficient. So love that plug here.

Lessons Learned and Evolving Partner Marketing

Loreal Lynch: Looking through the Q and A to see if any other questions are coming through. But I guess a question here Al can you discuss maybe any lessons you've learned from past partnerships with other companies? Maybe how has Jasper adapted based on these experiences kind of walk us through maybe the evolvement of what that's looked like for you. Kind of really kind of specific to partner marketing.

Al Badricki: Yeah, I think, you know, at least being a Jasper and using Jasper in partner marketing efforts, it's changed my perspective and playbook a little bit. One because, you know, at the beginning of this I was talking a little bit about how it accelerates parts of that partner marketing collaboration process. I might start putting it to pen to paper pretty soon and talking about like very much this narrative of, you know, how generative AI or AI in general can help optimize the partner marketing process in terms of collaborating, in terms of, you know, keeping up that momentum that's so critical as part of any sort of co marketing collaboration that you could partner.

So I don't know if I quite answered the question, but you know, that's one of those things that I've kind of taken away from this is, you know, you know, I kind of stumbled upon the fact that in my efforts I've actually unlocked something here that can be beneficial to keep, you know, training other, other partner marketers around who are doing similar things.

Loreal Lynch: Yeah, that's awesome. I guess in terms of kind of partner mark partner marketing, I want to dive a little bit more into the solution. Partner again, walk us through, like what that looks like right now, what you're planning on the future. I know we have a ton of them on the call, a ton of them watching the replay, other people just wanting to know more.

So kind of, what would you have to say in terms of what that looks like now and what's on the horizon for it?

Solution Partner Program: Now and Future

Al Badricki: Yeah, I think, you know, we see a, a world over the next couple years where, you know, AI technologies are going to evolve from, you know, very much in its defense that you see today where, you know, you prompt it, you get an output to something that's a little bit more autonomous as a copilot or a coworker. And as we move towards that future, I think, and I think other, many, many also think as well that service providers are going to need to rethink the value that they add for their clients. You know, if AI copilot or coworkers or everyone to call them or agents are, you know, doing some of that basic knowledge work that maybe a service provider is doing. Where does your value go? Is it going to be, you know, implementing and training and optimizing those AI agents, like what door they're opening?

So I think we here at Jasper are, you know, building a program to support that evolution. I think it's going to come pretty soon over the next couple years to helping support that, that that sort of shift is what we're all about and helping uncover that so we come out better on the other side. So that's sort of the high level. You know, obviously if you're a service provider and you want to learn more about it, you can go to Jasper AI Solutions, you can reach out to me. I'm sure you'll be able to find me in the follow up as well. I'd be more than happy to speak with you about what we're building and if you'd like to learn more.

Loreal Lynch: Love that. Well, as you were answering that a couple of other questions came through here. First one in regards to businesses maybe unsure about the use of AI using AI on work computers, like what's your whole stance in regards to kind of adopting AI maybe independently before kind of deploying Org wide? What are, what is kind of your past experience there?

Al Badricki: Yeah, so I mean it really all depends on the governance of an organization at this point. You know, for somebody who wants to use it at their organization it really depended on what they kind of set forth as the precedent in terms of how you can use it. I think there are a number of ways and you know we have folks here who specialize in, you know, enterprise change management are thinking about the playbook here so probably worth a conversation with them to learn a little bit more about it.

But I think for me like you know there's probably an opportunity here to advocate, you know, try to make inroads with the right people at the organization to start experimenting and, or piloting with AI in a responsible governed way to show true ROI and to start from there. But it really depends on an organization by organization basis and industry too. Like some are more locked down and regulated so it might be a little bit more challenging where some others might be a little bit easier.

So yeah, it's, it's, it's complex, it's kind of my answer but no, that's super helpful.

Q&A: AI Adoption and Brand Voice Demo

Loreal Lynch: It looks like you answered their question. Another question coming through. We're putting you a little bit on the spot here Al, so I apologize in advance. I see Jasper bookmarked up at the top of your computer. Someone's asking if you can kind of just walk through the Jasper brand voice suite.

So voice knowledge based dao guide to kind of just give a behind the scenes of what that could look like for someone maybe wanting to figure out really how to use it and what it looks like to add there just what it looks like actually within the platform, if you would be willing.

Al Badricki: Sure. Okay, I will, I'll do my, I'll do my best demo demo role here. So yeah, so yeah, I mean it all kind of starts. I usually like starting in the voice section where you can kind of attune Jasper to a specific voice of an organization. I think it's a good place to start because you know, your very first output, you probably want it to sound like the organization you're at or in your own voice, depending on, you know, what makes the most sense. You know, you can add a voice here via entering a URL. I typically recommend like a blog as a starting point because it's a quick and easy one where you can, you know, if you have enough content that's spoken in a specific voice, Jasper can scrape it, kind of put together a good point of view on what that is and save it as a voice in here. I think probably the best one is if you actually have a true style or voice or tone or PDF or something that's been established because that's going to give you the most concrete way for it to learn and understand.

But yeah, usually starting here is the best way to do it. And then when you train Jasper on this voice, then it's just a matter of moving on to knowledge and adding the right knowledge that you would want to reference as, as part of any piece of content that you want to build. In my example, as, you know, launching the survey, for me, it was audience knowledge and it was also survey knowledge and having those discrete components within here helped me reference it when I was creating a piece of content to reflect those pieces of knowledge.

Loreal Lynch: So love that. And it looks like we still might be stuck on your presentation screen.

Al Badricki: Oh, you are?

Loreal Lynch: No, that might just.

Al Badricki: There we go. No, I paused it. Oh geez. I'm still talking with you, Al.

Loreal Lynch: It's okay, it's okay.

Al Badricki: Yeah, I was, I was waxing poetic as I was talking, you can imagine what I'm saying. But yeah, here was the voice section where I referenced. So you can kind of go in and pick a URL or upload a file and then the knowledge base is over here where you could start adding pieces of knowledge.

So yeah, yep. And then you know, after that when you would want to go in and create a piece of content, they just a new document starting from scratch. This is where the easy button that I referenced before really comes in handy. It's over here. Right. If I wanted to write like an ebook Right, thank you. Cock.

And then you say ebook here, hit create and then it's going to start walking you through sort of this guided prompt section talking. What is the topic of your ebook? Well, you know, it's AI for service providers.

And then you hit next and then who's the intended audience? Well, you know, service and the suggestion pop up, which is great too. Right.

So service providers that in and then it starts taking you through more information. You already have a title key takeaways. Yeah. Empowering services AI solutions for providers.

So it's learning on the past context as you build this to give you a better output of what you're looking for. And this is, you know, the exercise that I went through when I built that ebook based on the survey results. And what I did as, as part of that was I added knowledge as this little drop down here and that was the raw survey results that I uploaded into Jasper and attached to this particular prompt.

So it gave me that ebook output that I was working towards as well. So yeah, yeah. So pretty straightforward. I'm going to go with just a quick example here and you know, just see what it puts together.

But it's putting together an outline table of contents. Right. So working through some of the, the sections, I think it's just creating. Yeah, so yeah, so yeah, I mean pretty, pretty straightforward and you know, something that you can kind of get off to the races and begin building.

But yeah, for sure.

Loreal Lynch: So as we're kind of in Jasper and curious, I want to make this interactive. I'm going to do like a quick poll in the chat. I'm not going to actually pull but kind of just put that question in there. Would love everyone to go in the chat. Curious if you're implementing Jasper in either of these two ways. Al just showed.

So are you using Jasper brand voice? If so, what does that look like? And the second part of that is are you using this create flow to create content? Curious into kind of your current ways of using Jasper.

And on that note, Al this reminded me of something. So a lot of the solution partners that I work with at Jasper as a CSM are using Jasper to create content for a variety of clients. And so something that's so important to them is Jasper brand voice because they can create different voices and different knowledge pieces for clients. Have you heard that feedback? Have you heard value kind of curious into your background context into what they've told you on that?

Al Badricki: Yeah, you know, I think that's, it's super valuable for the service, for the service models that they're running today, being able to switch between voices of various clients, being able to attune it based on pieces of knowledge 100% like that is something that is, you know, very, very important for them, especially as they manage it before a business and deliver content for those clients. Yeah, I think, you know, that that functionality is what I think brings a lot of service providers to leverage our platform too is because, you know, they specialize in doing brand strategy and style guide creation for their clients and then they're able to put that work into practice by leveraging something like a Jasper to then take that style guide that they built as a service offering and continue to build content on the client we have.

Loreal Lynch: Yeah, absolutely. I love that. And it looks like a lot of people are very much using Jasper in a similar way.

So brand voices being a huge implement of that. I remember Al, I think before our call this month with you, I think it was two months ago, we got on a call with Megan Keaney Anderson and she said that Jasper brand voice is what takes content from generic to targeted, which I believe is so true. Like actually having generative AI understand who you are and how you write and who you're writing to.

So segmenting by audience icp. So that's valuable in terms for everyone on this call. I know there's a lot of people involved in partner marketing. I know there's a lot of other people doing channel marketing, affiliate marketing, partner marketing.

So kind of curious, what advice do you have for them as they're starting to explore and really understand generative AI within our current landscape?

Advice for Partner Marketers Exploring AI

Al Badricki: That's a great question. I think it's like starting to look for areas in your partner marketing playbook that you use or you know, that you partner with, partners with, to employ to figure out where generative AI can kind of plug in and accelerate that process. I think for this specific example that I covered today, there are just a couple components. Building the survey, building the emails, building a subsequent ebook that could be accelerated by generative AI.

But there's probably other aspects of that whole workflow of collaborating with other partners as you do marketing to drive even more efficiencies. So map it out. Take a look at how did your last partner marketing campaign go? Where was it lagging, what fell through?

And see if there's an area where not just generative AI, but AI in general can plug in and help automate some of that stuff. For one, love using AI transcription software to take notes on meetings and on calls, to kind of reflect. There's a lot of like I even mentioned, you know, Pete and I from Databox had a couple calls, you know, to kind of strategize what we wanted to do. I was not using a transcription but I probably should have because it could have been a lot easier to remember what was said, what the next step were as part of that.

So there's just another example of where you can plug it in. But I think my advice is just take a look at what that workflow looks like and see where AI can be plugged in to help accelerate it, make it even more impactful.

Loreal Lynch: Yeah, absolutely. I love that. In terms of I know we're getting towards the end of our time, looks like we're answering all the questions. You've been hitting everyone one by one, so great job to you. What kind of parting advice wisdom kind of words do you want to say for anyone on this call? Whether they're involved in channel marketing or not, they're thinking about using Jasper. Maybe they are current Jasper members. What would you kind of just have to say to them in regards to everything currently happening and kind of ways to continue to be involved, to continue to stay updated? Kind of just what parting wisdom do you have to share with everyone?

Al Badricki: Yeah, I think for me right now, and this is just because I've been very deep in the weeds like trying to figure out what comes next and how we guide marketers and service providers in the next era of AI is to really, you know, think about what does it mean for the work that you do as a marketer or as a service provider when these tools are a little bit more autonomous in doing some of that work. Really take a, you know, a critical look at that, what needs to change about the work that you do, how you offer value and what your day to day looks like. Because I think over the next 12, 18, 24 months you're going to really need to shift into that mentality as AI agents, AI co pilots start to take hold and do a little bit more of that knowledge work lift that's part of traditional marketing workflows and you know, thinking critically about that, thinking about what might need to change about the work that you do, what the work your team needs to do or what work you do on behalf of clients needs to change. Start thinking about that now. You don't need to do that right now. Like you don't need to like flip the switch but start planning for it because I think it's going to be here sooner rather than later.

So you know, don't work in where AI is right now as sort of an assistant entirely. Start thinking about, you know, where it's going and what you need to do to change.

Loreal Lynch: Yep, absolutely. I know I can definitely take that away with me. So very helpful. Any last minute questions, feel free to drop them in the Q A.

But Al, I think you pretty much answered everyone's question. I'm seeing a lot of positive feedback inside of the chat and super excited to continue to learn from you and see kind of what partnerships come out of this. Just for a recap for everyone, we know we covered a lot within the past 40, 45 minutes and so just an encouragement that you will be sent this recording automatically over email so you do not need to do a single thing to receive it. Outside of that we do. We do continue the series month by month and so we'll continue to have someone new across departments internally at Jasper to walk you around the product a little bit more.

So I know Al gave a more unique use case that would be incredibly helpful for channel marketing partner marketers. And so maybe you're sitting in a different role and you're trying to understand a little bit more about how you can leverage Jasper and kind of get some insights on how we're doing that internally. You will also be getting an invitation to next next month's April installment of how Jasper uses Jasper.

But with that being said, I think that's all we have. Al, anything else you have for us?

Al Badricki: I think that's it. Thanks so much for having me. This was fun. I was excited to share the story and hope folks learned a little thing today.