How to break out of your AI Pilot Phase

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    Tools to wrangle employees experimenting with random AI tools and unite the marketing team to achieve business outcomes.

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    Essential skills, best practices, and company standard guidelines to align your team while governing AI usage.

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    A framework for curating an AI Council in your company for adoption and maintaining responsible use.

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    A list of recommended shifts in strategy, predictions on how AI will impact SEO, and new content themes to win Google search results in 2024.

Enjoy this session from Drift's CONVERGE AI Summit "How to break out of your AI Pilot Phase" to learn how to help your team go beyond experimenting with AI in 2024 and develop a marketing team strategy and standardize practices for responsible use. This keynote is delivered by Jasper's VP of Marketing, Meghan Keaney Anderson, whose expertise is in brand & product marketing with an emphasis on content team coordination.

Want to watch all the session recordings from the AI summit? Visit Converge on-demand hosted by Drift.

Follow Meghan Keaney Anderson on LinkedIn for the lastest news and content on AI and enterprise marketing.

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