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From:
February 21, 2024 12:00 PM
EST
Feb 21, 2024
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Dive into practical applications of AI in the retail sector, guided by real-world examples from Adidas. We will discuss how this leading brand has integrated AI into their business strategy.
Adidas has influenced fashion, music, sports, and pop culture for close to a century - a feat that requires constant innovation. Watch the recording of this event for an intimate look at what this level of innovation looks like in the age of AI.
Within this conversation we focused on how Adidas is applying AI across their organization and how Siddhi championed the use of Jasper within the company.
These insights from Siddhi tell an important story about how to stay on top of a constantly evolving ecosystem using AI. We take immense pride in partnering with organizations like Adidas who are leading the way in harnessing the power of AI to elevate their marketing teams.
Meghan is a marketing executive with twenty years of experience at the intersection of digital marketing, brand development, creative leadership, and product marketing. She's interested in tech, social impact and just about any action movie from the '90s.
Siddhi Saraiya is the Global Head of B2B Digital Product Management at Adidas where she is responsible for the B2B customer’s digital experience with Adidas. Her team builds and operates digital products that have global scale: the B2B eCom site is the second most visited website at adidas and is active in 60 countries and 50 languages. Under her leadership, the team has created a significant increase in adoption, revenue, and NPS throughout the product suite.
Upcoming
Replay
Replay
From:
February 21, 2024 12:00 PM
EST
Feb 21, 2024
-
Dive into practical applications of AI in the retail sector, guided by real-world examples from Adidas. We will discuss how this leading brand has integrated AI into their business strategy.
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Adidas has influenced fashion, music, sports, and pop culture for close to a century - a feat that requires constant innovation. Watch the recording of this event for an intimate look at what this level of innovation looks like in the age of AI.
Within this conversation we focused on how Adidas is applying AI across their organization and how Siddhi championed the use of Jasper within the company.
These insights from Siddhi tell an important story about how to stay on top of a constantly evolving ecosystem using AI. We take immense pride in partnering with organizations like Adidas who are leading the way in harnessing the power of AI to elevate their marketing teams.
Meghan is a marketing executive with twenty years of experience at the intersection of digital marketing, brand development, creative leadership, and product marketing. She's interested in tech, social impact and just about any action movie from the '90s.
Siddhi Saraiya is the Global Head of B2B Digital Product Management at Adidas where she is responsible for the B2B customer’s digital experience with Adidas. Her team builds and operates digital products that have global scale: the B2B eCom site is the second most visited website at adidas and is active in 60 countries and 50 languages. Under her leadership, the team has created a significant increase in adoption, revenue, and NPS throughout the product suite.
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