Your hosts include the Rowan (CMO of Planful) and Meghan (VP of Marketing at Jasper) who will lead you through practical insights about new roles, policies, strategies and budgeting.
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Planning your marketing strategy for 2024 and then negotiating with Finance on a budget that makes sense can be time consuming and frustrating. Every business, every team, has their own ways of doing things... and right now everyone is experiencing a new way of doing thing in the age of AI. This session aims to demystify the process and give you clarity going into the new year. You can download the slides here.
In 45 minutes, we cover:
What's do you predict the future of SEO to be now with AI?
How does AI affect my marketing team's headcount?
What is the best way to show Finance an ROI on AI?
We hope this session gave you more clarity on your budget & plan as you gear up for a big 2024.
Not involved in Annual Planning? Send this to your Marketing leadership team to get educated and help you champion AI in your company.
Meghan Keaney Anderson
Meghan is a marketing executive with twenty years of experience at the intersection of digital marketing, brand development, creative leadership, and product marketing. She's interested in tech, social impact and just about any action movie from the '90s.
Rowan Tonkin is an experienced Sales and Marketing leader in fast-growing, global organizations. He is the Chief Marketing Officer at Planful, where he is responsible for leading the go-to-market strategy and operations.