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What type of lifestyle would someone have if they were in the market for [product/service]?
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What are the common pain points that someone might have, who is looking to purchase [product/service]?
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What are the values, interests, and hobbies of the individuals who would buy [product/service]?
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Specify what type of information you are looking for (e.g. demographics, behaviors, motivations, etc.).
Consider using follow-up questions to clarify or expand on previous answers.
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